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The Bowery Brings Together Converse & John Varvatos (UPDATE)

 - Oct 1, 2009   Updated: Jun 16 2011
References: johnvarvatos & hypebeast
What do you get when you mix rock star fashions with a classic shoe line? You get John Varvatos and Converse's The Bowery, a capsule of limited edition, ass-kickin' sneakers.

Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to HypeBeast, they feature “studs, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.”

Implications - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive.