Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Unique Mexican Style By Converse

 - May 2, 2007   Updated: Aug 31 2011
References: & trendencias
Converse Mexico just launched a trendy new collection of sneakers. The first one is “Chuck Taylor” and the second is “Pintando Pasos” both with colorful designs that reflect the heritage of the Mexican lifestyle. “Pintando Pasos” is a complete range of hand painted products with the designs of the Mixteca Culture from Oaxaca Mexico and the “Chuck Taylor” Collection is a urban line that illustrates the symbols of the Mexico City lifestyle.

Implications - Consumers today respond positively to products with which they are able to associate positive emotions or experiences. Businesses that create products based on these feelings will benefit by appealing to consumers on a personal level.