From Heartbreak Chocolate Squares to Pillow Packaging
Michael Baxter — March 7, 2014 — Marketing
There aren't many more things that can define a lifestyle like chocolate branding. The styles of chocolate packaging options is so wide and varied that just about every company has found a niche. In a Willy Wonka-like world of chocolate lovers and consumers, it takes a good marketing strategy to truly stand out.
One way to make your chocolate branding stand out in the crowd is to get not only get creative wit the wrapping itself, but to add a concept to it. Some companies have made their candy bars look like books to tap into a market of readers, while others have even incorporated them into cars. Who wouldn't want to break off a little piece of that Kit Kat bar while going 120 on the freeway?
The chocolate sector is alive and thriving, and with companies constantly trying to outdo each other, customers are in for a few sweet surprises.
One way to make your chocolate branding stand out in the crowd is to get not only get creative wit the wrapping itself, but to add a concept to it. Some companies have made their candy bars look like books to tap into a market of readers, while others have even incorporated them into cars. Who wouldn't want to break off a little piece of that Kit Kat bar while going 120 on the freeway?
The chocolate sector is alive and thriving, and with companies constantly trying to outdo each other, customers are in for a few sweet surprises.
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