'Hello fabulously' designed and super New York chic branding identity. I want to be having my morning coffee in those coffee cups, my delicious cupcake in those monochromatic boxes and carry those preciously wrapped chocolate bars in my purse to pull out when in the mood to show off my taste.
Designed by creative visual wiz firm Anagrama, the Xoclad has a chic branding identity that really does ooze class and a lot of charm. This high-end pastry and confectionery shop in the Mayan Riviera uses its design to pay homage to Mayan art and keep in touch with its roots.
“We gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate,” says the design team from Anagrama.
The labyrinth-like pattern and sober color palette gives the brand the ultimate sweet and fresh look.
The Xoclad Branding Identity is Fabulous and Chic
Farida Helmy — February 12, 2014 — Art & Design
References: anagrama & thedieline