Horror movie-style gore is frequently used throughout the advertising world to induce shock and thereby grab attention, but these bloody innovations prove that gore isn't limited to just advertising.
From bloody baby costumes to vampire-inspired fashion editorials and even bloody bathroom accessories, there's no shortage of gore in this slideshow.
Implications - Today's consumer is more desensitized to violence and gore--for some, blood and guts even serve as somewhat of an attractive aspect, allowing them to come face to face with that which they fear the most; death and harm. This ties into the whole concept of scaretainment, proving that consumers do enjoy a bit of dark, dreary entertainment to give them a thrill.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 76%
Freshness 8%
