With Spain's recent running of the bulls contest, a lot of attention has been brought to animal cruelty. SPY made the bloody bull billboard to bring attention to the brutality bulls go through.
Spy is also judging a poster design contest for the theme: 'Love Spain, Hate Bullfighting.' The winner of the contest will win a getaway weekend in London or Barcelona.
Implications - Ad agencies and marketers continually strive for ad campaigns that demand viewer attention; inspiring shock is an excellent way to guarantee such attention. This campaign features a bloody bull to highlight the brutality inherent in bullfighting. Creative professionals can take advantage of this opportunity by using shock and gore to inspire an emotional reaction.
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