When it comes to beacon technology, there is no shortage of applications -- from blind-assisting airport navigation to car feedback apps and even beacon marketing. From Apple, iBeacon is a proximity tracking system that uses a beacon to monitor the location of consumers using a smartphone or similar device. In the realm of retail and particularly promotional advertising, there is a lot of room for this location-based advancement in technology.
Retail uses and beacon marketing are closely linked. Some forward thinking brands are already using this technology to their advantage. Philips is literally lighting the way with their illuminated retail apps. Meanwhile Trident is using Bluetooth Low Energy (BLE) beacons and RFID technology in their chewing gum advertisement. Or there is also Grolsch's movie-unlocking bottles, which allow you to pay for a movie with a beer.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
