Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Community
Health organizations take a community oriented perspective online.
1.6
Trend score
Trend
What is the Wellness Community trend?
Wellness Community: In addition to offering information, health organizations are committed to providing support for sufferers through online mediums. This increases accessibility, decreases stigma, and creates a compassionate image that sees the organization in question as less of an institution, and more of a community hub.
Trend themes
Themes within the Wellness Community trend
Three behaviours holding the trend together01
Online Healthcare Services
The rise of online services to connect patients with qualified healthcare providers creates an opportunity for providers to reach marginalized communities.
02
Multi-Lingual Health Campaigns
Translating health resources promotes accessibility and inclusivity, allowing organizations to reach a wider audience.
03
Inclusive Health Advocacy Campaigns
Social media campaigns can unite people across the world to advocate for health equality and create a global force for change.
Industry implications
What the Wellness Community trend means for industry
Where the trend changes the playbookFor
Healthcare Providers
Providers can integrate online services to connect with marginalized communities and reduce barriers to care.
For
Charity and Non-Profit Sector
Translating health resources can help organizations reach more people across a wider geography, promoting inclusivity and access to resources.
For
Social Media Platforms
Platforms can be used to organize campaigns to promote health equity and bring together people across the globe.
Workshop question
How do the values your company subscribes to impact the purchasing process for your consumer?
Trend signals
Trend signals for Wellness Community
Trend score 1.6 out of 10, from popularity 25%, activity 16%, freshness 8%.
Popularity25%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Wellness Community trend
4 featured examples from Aug 11 to Oct 22, 2015CategoryLifestyle
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
Opportunities for healthcare organizations to collaborate with community groups and leverage social media to deliver targeted health awareness campaigns.
CategoryLifestyle
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
Disruptive innovation opportunity for pharmaceutical companies to focus on developing affordable and accessible diabetes supplies and treatments.
CategoryLifestyle
Trans Healthcare Services
These Service Helps Transgender Individuals Access Healthcare
The healthcare technology industry can leverage online platforms and search tools to improve patient-provider connections and accessibility.
CategoryLifestyle
Religious Diabetes Initiatives
Diabetes UK's Ramadan Campaign Urges Muslims to Manage Treatments
Opportunity for healthcare providers to offer specialized services and support to religious diabetes sufferers.
