Category
Lifestyle
Assisted Choices
Trend cluster
Category
Web3
Fitness
Web3 companies are promoting healthy lifestyles with blockchain-based incentives.
4.6
Trend score
Trend
What is the Web3 Fitness trend?
Web3 Fitness: Building on the previous trend of gamified exercise applications, companies are now utilizing NFTs and cryptocurrencies to incentivize active lifestyles. Brands have chosen digital Web3 assets due to their inherent scalability, allowing applications to reward all users systematically.
Insight
The consumer insight behind the Web3 Fitness trend
Lockdowns motivated by the pandemic have led to many consumers spending more time at home and less time exercising. This led directly to many people becoming accustomed to potentially unhealthy lifestyles. As a result of this, many consumers are seeking ways to exercise while still being economically productive. These consumers turn to accessible mobile applications and gadgets that offer incentives for exercise.
Trend themes
Themes within the Web3 Fitness trend
Three behaviours holding the trend together01
Web3 Incentives
Companies are utilizing NFTs and cryptocurrencies to incentivize active lifestyles, creating an opportunity for businesses to integrate Web3 assets and gamification in their fitness applications.
02
Move-to-Earn
The Move-to-Earn trend provides users with monetary compensation for physical activities, encouraging businesses to create move-to-earn digital platforms for health and wellness services.
03
NFT Gaming
NFT-powered games are integrating GPS and camera technology to reward users with collectible creatures, opening up opportunities for businesses to create NFT-powered games for other industries.
Industry implications
What the Web3 Fitness trend means for industry
Where the trend changes the playbookFor
Digital Health Portals
Health and wellness startups can integrate Web3 incentives and gamification to provide patients with access to medical and fitness services through digital platforms.
For
Athletic Footwear Industry
Companies can create limited-edition sneakers that reward users with tokens and other digital assets as they reach their fitness goals, enhancing their performance and overall customer experience.
For
Mobile Gaming Industry
The NFT gaming trend provides an opportunity for game developers to create move-to-earn games that incentivize physical activity, leading to a new market of fitness gaming applications.
Workshop question
How could your brand incorporate blockchain-based incentive systems?
Trend signals
Trend signals for Web3 Fitness
Trend score 4.6 out of 10, from popularity 73%, activity 52%, freshness 13%.
Popularity73%
Activity52%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Web3 Fitness trend
6 featured examples from Apr 19 to Nov 5, 2022CategoryTech
Digital Health Portals
SanoPass Developed a Metaverse Platform for Health and Wellness Access
Health tech firms such as SanoPass can continue to develop digital platforms that provide patients access to health and wellness services through the metaverse.
CategoryLifestyle
Web3 Fitness Applications
Step App Announced Usain Bolt as an Official Partner for its Web3 App
Fitness apps integrating blockchain technology open opportunities for monetization and incentivization using tokens and decentralized platforms.
CategoryTech
Meditation-Focused NFTs
NFT Gurus is an NFT Collection Focused on Meditation and Mental Health
Exploring the potential for blockchain technology to disrupt traditional mental health practices and create new opportunities for well-being.
CategoryTech
Mobile Creature-Collector Games
Genopets is a Move-to-Earn NFT Game for Mobile Devices
Gaming companies can leverage move-to-earn and NFT-powered gaming to create engaging and lucrative mobile experiences for players.
CategoryFashion
Rewarding NFT Sneakers
ASICS Rewards ASICS NFT Owners with Crypto for Their Step Counts
Sportswear brands can develop NFT footwear and fitness tracking technology to incentivize customers to exercise more and earn tokens.
CategoryTech
Sleep App NFTs
WeSleep Launches Its New 'Sleepie' NFT Collection
The incorporation of sleep tracking and incentivization into a growing number of apps, such as WeSleep, presents innovation opportunities in the health and wellness industry to mo…
