Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,830 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,830 cutting edge ideas.

Rewarding NFT Sneakers

ASICS Rewards ASICS NFT Owners with Crypto for Their Step Counts

— May 18, 2022 — Fashion
There are plenty of ways that exercise has been gamified in the past and now, ASICS is looking to the future with a Move to Earn initiative developed in partnership with web3 company STEPN. This system is designed to record the step counts of users via a GPS-enabled mobile app and users with digital collectible NFT sneakers can earn tokens and other digital assets as they reach their fitness goals.

The limited-edition STEPN sneakers created by ASICS can be found in four sneaker types and two varieties, common or uncommon. These sneaker types represent all sorts of different kinds of active individuals, from walkers and joggers to runners. The sneakers themselves can also be leveled up with tokens and enhanced with NFT Gems to boost their performance.
Trend Themes
1. NFT Fitness Rewards - ASICS incentivizes exercise with NFT sneakers that reward token earnings based on step counts.
2. Gamification of Fitness Tracking - The Move to Earn initiative uses a GPS-enabled mobile app to incentivize users to reach their fitness goals by earning digital assets and tokens.
3. NFT Sneaker Upgrades - ASICS' NFT sneakers can be leveled up and enhanced with NFT Gems to boost their performance.
Industry Implications
1. Sportswear and Athletic Footwear - Sportswear brands can develop NFT footwear and fitness tracking technology to incentivize customers to exercise more and earn tokens.
2. Blockchain and Cryptocurrency - Web3 and blockchain companies can partner with sportswear brands to create novel applications of NFTs and other digital assets in the fitness space.
3. Mobile App Development - Mobile app developers can create gamified fitness tracking apps that incentivize users to achieve their fitness goals through token rewards and NFT collectibles.
4.9
Score
Popularity
Activity
Freshness