Category
Business
Assisted Conversion
Trend cluster
Category
Touchless
Design
Designers are launching sensor-based devices for touchless experiences post-COVID.
6.0
Trend score
Trend
What is the Touchless Design trend?
Touchless Design: Public spaces and industries—especially those connected to travel, physical retail, and hospitality—are rethinking the design of their layouts, as well as the amenities and services that they make available to consumers. As economic and social restrictions due to COVID-19 are incrementally lifted, companies are looking for ways to regain consumer trust by enhancing safety measures in their facilities.
Insight
The consumer insight behind the Touchless Design trend
As social distancing restrictions are lifted by governments, consumers are becoming gradually comfortable returning to activities they did or enjoyed pre-pandemic—from travel and shopping to working in an office. However, many are concerned about their health as the risk of contracting COVID-19 is higher in public spaces. As a result, consumers emphasize the need for safety solutions that allow them to feel more at ease when outside of the home.
Trend themes
Themes within the Touchless Design trend
Three behaviours holding the trend together01
Touchless Technology
The rise of touchless technology continues to increase in public spaces and industries, and businesses should consider implementing this technology in their facilities to help regain consumer trust by enhancing safety measures.
02
Post-Pandemic Hospitality
The post-pandemic hospitality industry is shifting towards limited in-person services, larger rooms with inbuilt gyms, and touchless check-in, providing an opportunity for businesses to innovate towards these trends.
03
Safe Shopping Measures
Shopping centers and malls are implementing screening measures, social distancing protocols, thorough cleaning, and totally touchless interactions to create a worry-free shopping experience and rebuild the economy.
Industry implications
What the Touchless Design trend means for industry
Where the trend changes the playbookFor
Travel Industry
The travel industry can adopt touchless cabin concepts, increased need for in-flight janitors, and the future of bag sanitizing to provide safe travel options for consumers.
For
Hospitality Industry
The hospitality industry can implement touchless check-ins with temperature checks and one-way systems in larger rooms with inbuilt gyms to limit interaction between staff and guests and increase consumer trust.
For
Retail Industry
The retail industry can adopt screening measures, social distancing protocols, thorough cleaning, and totally touchless interactions to provide a worry-free shopping experience for consumers and rebuild the economy.
Workshop question
What measures can your business take to ensure consumers feel safe when pandemic lockdown measures are lifted?
Trend signals
Trend signals for Touchless Design
Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 9%.
Popularity88%
Activity84%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Touchless Design trend
5 featured examples from May 7 to May 22, 2020CategoryWorld
Post-Pandemic Hotel Concepts
The Manser Practice Envisions the Future of Hotel Operation
The hospitality industry will need to consider implementing touchless check-in technology, larger rooms with inbuilt gyms, and limiting in-person services like receptionists to me…
CategoryBusiness
Post-Pandemic Shopping Malls
CPN's Safe Shopping Journey Starts with Extra Screening Measures
Disruptive innovation opportunity: Introduce contactless payment solutions and virtual shopping experiences in the retail industry.
CategoryLifestyle
Contactless Smart Dispensers
The TapWise Touchless System Uses a Sensor & Object Analysis
The TapWise Touchless smart dispenser has the potential to improve the customer experience in bars, stadiums, hotels, airport lounges and other food and beverage destinations, cre…
CategoryTech
Touchless Time Clocks
Ascentis' Time Clocks Integrate Voice Commands & Temperature Sensors
The touchless time clock technology can disrupt the HR and workforce management industry by improving efficiency and promoting employee safety.
CategoryWorld
Post-Pandemic Air Travel Guides
SimpliFlying's Sanitized Travel Guide Predicts Airlines' Future
The aviation industry can leverage this guide to develop innovative ways in which they can improve the safety and hygiene standards in airplanes for passengers during air travel p…
