Brands offer condiments and toppings that they're promoting as superfood-based
Trend - Brands are finding different ways to insert nutritious options into consumers' diets with toppings and condiments that they claim are infused with "superfoods". Products in this space include everything from elevated granola mixes to syrups.
Insight - The term "superfood" creates automatic associations of health and nutrition for consumers, without them having to nitpick over ingredients in a meal, beverage, or snack. Brands that use this terminology are proclaiming their focus on nutrition, and catering to health-conscious consumers.
Insight - The term "superfood" creates automatic associations of health and nutrition for consumers, without them having to nitpick over ingredients in a meal, beverage, or snack. Brands that use this terminology are proclaiming their focus on nutrition, and catering to health-conscious consumers.
Workshop Question - How is your brand using labelling to build trust with its customers?
Trend Themes
1. Superfood-based Condiments - Brands are promoting condiments and toppings infused with 'superfoods,' tapping into consumers' desire for healthy and nutritious options.
2. Expanded Product Ranges - Brands like Naturya are expanding their superfood product lines to meet the growing demand and opportunity for greater choice and variety in the market.
3. Functional Superfood Snacks - Brands like Elavi are creating functional superfood snacks that cater to the growing demand for convenience, plant-powered nutrition, and functionality.
Industry Implications
1. Food & Beverage - The food and beverage industry can tap into the trend of superfood-based condiments, offering creative and nutritious options to health-conscious consumers.
2. Wellness & Nutrition - The wellness and nutrition industry can benefit from the expansion of superfood product lines, catering to consumers who are seeking a healthy and balanced lifestyle.
3. Packaged Foods - The packaged food industry can innovate by creating functional and convenient superfood snacks that cater to the growing demand for plant-powered nutrition and health-focused eating habits.
