Category
Lifestyle
Assisted Choices
Trend cluster
Category
Street
Restaurant
Restaurants are inspired by the cuisines and aesthetics of street food.
4.7
Trend score
Trend
What is the Street Restaurant trend?
Street Restaurant: Brands in the restaurant space are taking cues from the continued popularity of street food around the world. Through this, they are creating establishments with menus and aesthetics that mimic street vendors. This shift comes as brands within this space seek to cement themselves as authentic, as North American consumers' culinary tastes evolve and diversify.
Insight
The consumer insight behind the Street Restaurant trend
Millenials are always on the hunt for authenticity and diversity, especially when global connotations are involved. Whether that's while they're traveling or in their home country, these desirable qualities are actively sought out by consumers. Many perceive both factors to be important in the building of an authentic cultural experience and when properly executed, these types of ventures are able to satisfy a small facet of "wanderlust."
Trend themes
Themes within the Street Restaurant trend
Three behaviours holding the trend together01
Street food-inspired restaurant concepts
Brands are creating a more authentic dining experience by mimicking street food vendors.
02
Plant-based street food restaurants
Restaurant concepts are offering vegan and plant-based takes on global street foods.
03
Colorful and playful street food restaurant designs
Architects and interior designers are infusing street-style elements and bold colors to create unique dining spaces.
Industry implications
What the Street Restaurant trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The F&B industry is constantly evolving with new restaurant concepts and unique dining experiences.
For
Architecture & Design
Architects and designers are being challenged to create unique and innovative restaurant spaces that reflect the brand and the dining experience.
For
Tourism & Hospitality
Theme restaurants and unique dining experiences are becoming more popular among tourists and are seen as a way to enhance the overall tourism and hospitality experience.
Workshop question
How could your brand take inspiration from culturally authentic movements?
Trend signals
Trend signals for Street Restaurant
Trend score 4.7 out of 10, from popularity 63%, activity 69%, freshness 8%.
Popularity63%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Street Restaurant trend
4 featured examples from Mar 19, 2018 to May 18, 2019CategoryArt & Design
Street Food Restaurant Designs
STUDIO SHOO Curates an Ultra-Colorful and Playful Aesthetic
Opportunity to innovate and differentiate by using playful, colorful, and street-inspired design in restaurant spaces.
CategoryArt & Design
Tropical Warehouse Restaurants
Chicha Cafetin Was Made in a Converted Warehouse Garage
Architects and designers have the opportunity to repurpose warehouses and transform them into trendy and unique dining establishments.
CategoryArt & Design
Car Park Playgrounds
Seven Levels of a Car Park in Peckham Were Converted into Play Areas
The Hospitality Industry can capitalize on this trend by adapting underutilized spaces into revenue-generating venues with more than just food.
CategoryLifestyle
Vegan Street Food Restaurants
'Fancy Radish' Reinterprets Global Street Food as Plant-Based Dishes
The food and beverage industry can benefit from the rising demand for plant-based street food options, catering to a growing market of health-conscious consumers.
