Restaurants are inspired by the cuisines and aesthetics of street food
Trend - Brands in the restaurant space are taking cues from the continued popularity of street food around the world. Through this, they are creating establishments with menus and aesthetics that mimic street vendors. This shift comes as brands within this space seek to cement themselves as authentic, as North American consumers' culinary tastes evolve and diversify.
Insight - Millenials are always on the hunt for authenticity and diversity, especially when global connotations are involved. Whether that's while they're traveling or in their home country, these desirable qualities are actively sought out by consumers. Many perceive both factors to be important in the building of an authentic cultural experience and when properly executed, these types of ventures are able to satisfy a small facet of "wanderlust."
Insight - Millenials are always on the hunt for authenticity and diversity, especially when global connotations are involved. Whether that's while they're traveling or in their home country, these desirable qualities are actively sought out by consumers. Many perceive both factors to be important in the building of an authentic cultural experience and when properly executed, these types of ventures are able to satisfy a small facet of "wanderlust."
Workshop Question - How could your brand take inspiration from culturally authentic movements?
Trend Themes
1. Street Food-inspired Restaurant Concepts - Brands are creating a more authentic dining experience by mimicking street food vendors.
2. Plant-based Street Food Restaurants - Restaurant concepts are offering vegan and plant-based takes on global street foods.
3. Colorful and Playful Street Food Restaurant Designs - Architects and interior designers are infusing street-style elements and bold colors to create unique dining spaces.
Industry Implications
1. Food & Beverage - The F&B industry is constantly evolving with new restaurant concepts and unique dining experiences.
2. Architecture & Design - Architects and designers are being challenged to create unique and innovative restaurant spaces that reflect the brand and the dining experience.
3. Tourism & Hospitality - Theme restaurants and unique dining experiences are becoming more popular among tourists and are seen as a way to enhance the overall tourism and hospitality experience.
4 Featured, 36 Examples:
161,092 Total Clicks
Date Range:
Mar 18 — May 19
Trending:
Warm
Consumer Insight Topics:
