Category
Lifestyle
Assisted Choices
3.2
Trend score
Trend
What is the Spicy Kit trend?
Spicy Kit: The growth of the hot sauce market in North America has prompted brands to create curated kits that allow for sampling or homemade hot sauce consumption. These kits allow for more sophisticated at-home dining experiences.
Insight
The consumer insight behind the Spicy Kit trend
As North America’s diversity grows, so does the expectation for high-quality foods that have global influences. Consumers in the region are increasingly expecting hybrid or new cultural experiences as they seek out products and services that either offer them a taste of “home,” or that allow them to expand their palettes and better understand flavors and ingredients from around the world.
Trend themes
Themes within the Spicy Kit trend
Three behaviours holding the trend together01
Global Influences in Food
As North America’s diversity grows, so does the expectation for high-quality foods that have global influences.
02
DIY Food Culture
As Millennial consumers continue to embrace maker culture, DIY crafts, recipes, and beauty products are also on the rise.
03
Convenient Kits and Sampler Packs
Brands create curated kits that allow for sampling or homemade consumption at home, featuring convenient packaging and unique flavors.
Industry implications
What the Spicy Kit trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunities for brands to introduce unique flavors and global influences into their food and beverage products or in creating at-home kits and sampler packs.
For
Consumer Goods
Opportunities for brands to tap into the DIY trend by creating comprehensive kits that appeal to this hands-on demographic.
For
Retail
Opportunities for retailers to offer convenient kits and sampler packs to provide unique dining experiences at home.
Workshop question
How could your brand better adapt to changing consumer demographics within its space?
Trend signals
Trend signals for Spicy Kit
Trend score 3.2 out of 10, from popularity 41%, activity 46%, freshness 9%.
Popularity41%
Activity46%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Spicy Kit trend
7 featured examples from Jun 17, 2017 to Nov 13, 2019CategoryLifestyle
Bomb-Inspired Hot Sauce Packs
The Good Hurt Fuego Hot Sauce Sampler Packs Six Condiments
Create new lines of spicy condiments for food enthusiasts and other consumer interested in a wide selection of spicy flavors.
CategoryLifestyle
Gourmet Hot Sauce Kits
Etsy's Grow and Make Shop Specializes in Products for DIY Food Creation
The food and beverage industry is a prime market for companies to create and sell DIY food creation kits, gourmet artisan products, and spice-based products.
CategoryLifestyle
Comprehensive Hot Sauce Sets
Walmart's 'World Wide Hot Sauce Gift Set' Has 30 Different Hot Sauces
Retailers can take advantage of the growing demand for hot sauces by offering comprehensive hot sauce sets and increasing their hot sauce offerings.
CategoryLifestyle
Homemade Hot Sauce Kits
W&P Design's 'Go Beyond Heat' Kit is Ideal for Hands-On Foodies
Food and beverage retailers can expand their product offerings by providing hot sauce DIY kits that cater to consumers interested in creating their own spicy condiments.
CategoryLifestyle
Burrito Chain Condiment Kits
Chipotle's Things You 'Borrow' Kit Shares a Set of Chipotle's Extras
Fast food chains can offer condiment kits to customers as a way to increase sales and improve customer experience.
CategoryLifestyle
Gourmet Hot Sauce Kits
This Marshall's Haute Sauce Pack Features Four Best-Selling Varieties
The organic ingredients and gourmet flavors in hot sauces open up disruptive innovation opportunities in the condiment industry.
CategoryLifestyle
Korean-Style Salad Kits
Trader Joe's Korean Salad Features a Sweet & Spicy Gochujang Vinaigrette
Retailers can cater to consumers looking for convenient meal solutions by offering pre-packaged salad kits and other globally-inspired meal components.
