Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sparkling
Health
Consumers respond to healthy energy in the form of sparkling beverages.
3.0
Trend score
Trend
What is the Sparkling Health trend?
Sparkling Health: Soda may be on the decline for Millennial consumers, but carbonated and sparkling beverages are experiencing growth, suggesting that though consumers are reducing sugar and chemical additives, they continue to enjoy bubbles. As a result, alternative sparkling beverages that emphasize health, natural vitality and low caloric intake (or even carbonation as a means of weight-loss) are on the rise. These products provide a "healthy" form of energy that's synonymous with the clean label movement.
Trend themes
Themes within the Sparkling Health trend
Three behaviours holding the trend together01
Healthy Sparkling Beverages
Consumers are opting for low sugar and natural beverages that provide a healthy form of energy and emphasize the clean label movement.
02
Naturally Sweetened Drinks
Consumers want to reduce their sugar intake and are looking for natural sweeteners such as stevia and agave syrup.
03
Fruit and Botanical Infusions
Botanical and fruit infusions are on the rise as consumers crave both health and indulgence.
Industry implications
What the Sparkling Health trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies in the beverage industry can explore new ways to create healthy, low sugar and natural alternatives that attract health-conscious consumers, using naturally derived sweeteners like stevia or agave syrup. Companies can also consider infusing their beverages with botanical and fruit ingredients for added flavor.
For
Natural Sweetener Industry
Companies in the natural sweetener industry can position their products as a healthy alternative to traditional sugar and artificial sweeteners to fulfill the growing consumer demand for natural sweet options.
For
Clean Label Movement Industry
Companies in the clean label movement industry have the opportunity to market their products as health-focused, natural and additive-free to appeal to consumers looking for healthy and natural alternatives while highlighting their clean label philosophy.
Workshop question
What are two competing desires that your consumer has? What could you do to give them an alternative that satisfies both?
Trend signals
Trend signals for Sparkling Health
Trend score 3.0 out of 10, from popularity 37%, activity 46%, freshness 8%.
Popularity37%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sparkling Health trend
6 featured examples from Jan 18 to Nov 11, 2016CategoryLifestyle
Antioxidant-Infused Sparkling Drinks
The New Bai Black Sparkling Drinks are Infused with Caffeine
Incorporating functional ingredients, natural flavors, and different sweetener alternatives offer disruptive innovation products for the industry
CategoryLifestyle
Fruity Sparkling Tea Blends
Vit-Hit Bubbly Serves as a Healthy and Refreshing Alternative to Soda
Opportunity for the beverage industry to expand its product offerings and cater to health-conscious consumers by developing innovative sparkling tea blends.
CategoryLifestyle
Female-Targeted Energy Drinks
This Low-Calorie Energy Drink is Designed to Appeal to Women
The beverage industry can capitalize on the growing demand for female-targeted and natural energy drinks.
CategoryLifestyle
Naturally Sweetened Energy Drinks
The New Zevia Beverages Provide a Natural Way to Stay Energized
Opportunity for existing beverage companies to expand their product offerings and tap into the growing market of health-conscious consumers.
CategoryLifestyle
Sparkling Elderflower Drinks
Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers.
CategoryLife-Stages
Kid-Friendly Sparkling Waters
The Giggle Line from Soul Fizz Serves as an Alternative to Soda
The beverage industry can capitalize on the growing demand for healthier, low calorie drink options by developing new products targeted towards children and health-conscious consu…
