Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Design Over
Function
Spicing up designs for ordinary objects like salt and pepper shakers.
2.7
Trend score
Trend
What is the Design Over Function trend?
Design Over Function: Designers who work to add a bit of zest to items found in every household, such as salt and pepper shakers, are more successful than ever as people express an intensified urge to define themselves through materials. As bland objects lose their flavor, people are seeking to infuse personality everywhere.
Trend themes
Themes within the Design Over Function trend
Three behaviours holding the trend together01
Personalization
Designers are creating novelty products with unique designs to allow consumers to express personality through materials.
02
Fun and Playful Designs
Designers are incorporating humor and playfulness into everyday household items, such as salt and pepper shakers.
03
Rebelling Against Norms
Designers are creating products with rebellious or taboo themes to provide a break from traditional norms in home decor and dining.
Industry implications
What the Design Over Function trend means for industry
Where the trend changes the playbookFor
Home Decor
Home decor industry can incorporate trend of personalization by offering unique designs for household items to cater to consumers' desire for originality and personality.
For
Kitchen Utensils
Kitchen utensil industry can tap into the trend of fun and playful designs by creating humorous and entertaining products such as novelty salt and pepper shakers.
For
Consumer Goods
Consumer goods industry can embrace rebellious themes by creating taboo-design products that cater to an audience seeking to break free from traditional norms.
Trend signals
Trend signals for Design Over Function
Trend score 2.7 out of 10, from popularity 46%, activity 28%, freshness 8%.
Popularity46%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Design Over Function trend
6 featured examples from Jan 1 to Jun 13, 2008CategoryArt & Design
Star Wars Kitchen Gadgets
R2-D2 Peppermill
The kitchenware industry can capitalize on the growing demand for novelty and pop culture-inspired products by creating more unique and fun gadgets like the R2-D2 Peppermill.
CategoryArt & Design
Spice Gun
Salt & Pepper Shoots Salad
The Spice Gun falls under the kitchenware industry and could inspire further unique kitchen gadgets and designs.
CategoryLifestyle
Cigarette-Shaped Salt n Pepper Shakers
Flavor Country
The fashion industry can explore the creation of cigarette-shaped accessories to tap into the rebellious and edgy aesthetic.
CategoryUnique
Creative Condiments Concepts
Fun Salt and Pepper Shakers
Opportunity for home goods companies to create innovative and engaging condiment products that stand out in a competitive market.
CategoryArt & Design
Geeky Kitchen Utensils
PC Keyboard Salt & Pepper Shakers
Creating innovative and unconventional kitchen utensils, such as the PC Keyboard Salt & Pepper Shakers, can help companies stand out in the competitive kitchenware market and attr…
CategoryArt & Design
Deer Head Table Decor
Stag Salt and Pepper Shakers
Disruptive innovation opportunity: Introducing a personalized e-commerce platform that curates country-themed products for niche market segments.
