Sentimental Rental

Rental services shift to offer consumers outlets for emotional support

Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs.
SCORE 6.7
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31,765 Total Clicks
Mar 17 - Aug 18
This Quarter and Average
Lifestyle
Featured Examples
Lifestyle Rental Services - 'ShelfLife' is a Life Rental Service to Let You Take a Break
SCORE 6.5
Warm 576 Clicks Pub: Sep 14, 17
Lifestyle Rental Services
'ShelfLife' is a Life Rental Service to Let You Take a Break
‘ShelfLife’ is a new life rental service that looks to connect individuals with a dream lifestyle of their choosing to let them live out their aspiration of being someone else. The... [More]
Mall Boyfriend Rental Services - Asian Crush Posts a Video About a New Convenience-Focused Service
SCORE 6.8
This Quarter and Warm 496 Clicks Pub: Aug 3, 18
Mall Boyfriend Rental Services
Asian Crush Posts a Video About a New Convenience-Focused Service
Asian Crush — a video hub that celebrates Asian culture, its traditions and its contemporary manifestations, posts a video on Facebook detailing a new boyfriend rental service that is becoming... [More]
Spouse-Spying Rental Services - 'Ginza Ladis 1' Hires Actors to Stop Your Partner from Cheating
SCORE 5.6
Warm 540 Clicks Pub: Jul 17, 17
Spouse-Spying Rental Services
'Ginza Ladis 1' Hires Actors to Stop Your Partner from Cheating
Ginza Ladis 1 is a rental service in Japan that lets you hire a professional actor to infiltrate your cheating partner’s side relationship to convince their lover to leave them. The bizarre... [More]
Faux Companion Photoshoot Services - Real Appeal's Rental Friends Let You Show Off on Social Media
SCORE 3.6
Mild 341 Clicks Pub: Mar 20, 17
Faux Companion Photoshoot Services
Real Appeal's Rental Friends Let You Show Off on Social Media
Nowadays almost anything can be monetized, as proved by Real Appeal’s rental friends. Real Appeal is a service offered by the Japanese company Family Romance in which customers rent out “... [More]
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