Rental services shift to offer consumers outlets for emotional support
Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs.
Workshop Question - What can your brand do to connect with your consumers on a more emotional level?
Trend Themes
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Emotional Support Rentals — The sharing economy is moving towards offering a more emotional type of support and engagement through rental services, showing a growing desire for services that speak to fulfil certain inherent needs.
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Lifestyle Rental Services — Escapism has become a popular travel style amongst busy consumers looking to get away from their daily routine, which has resulted in developing rental services to connect individuals with a dream lifestyle of their choosing and let them live out their aspirations to be someone else.
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Convenience-focused Rentals — Businesses are using rentals to offer consumers a temporary source of relief such as renting a 'boyfriend' to shoppers or renting 'friends' for social media photoshoots, indicating an emerging demand for convenience-focused rental services.
Industry Implications
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Sharing Economy — The sharing economy is expanding and is moving towards finding innovative ways to offer emotional support and engagement to its customers through rental services.
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Leisure and Entertainment — Escapism has become an increasingly popular travel style that has led to a rising demand for rental services that let individuals live out their aspiration for a dream lifestyle of their choosing.
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Retail Industry — The retail industry is exploring new opportunities to offer convenience to customers, such as rental services that let shoppers rent someone to keep them company or carry bags during a lengthy and tiring day at the mall, ultimately resulting in a more fulfilling shopping experience.
4 Featured, 36 Examples:
58,320 Total Clicks
Date Range:
Mar 17 — Aug 18
Trending:
Average
Consumer Insight Topics:
