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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Sempiternal Innovation

When a product fails, revival can only come from thinking outside the box

Implications - Backpacks nearly disappeared when the messenger bag gained cult status. Soon after, everyone was toting a laptop, so rectangular shoulder bags began to make more sense. The next generation backpack is surfacing, however, and their designers are determined to innovate until the next big idea sticks.
8 Featured
102,247 Total Clicks
Date Range:
Dec 07 — Oct 08
Consumer Insight Topics:

Featured Examples

Luxury Backpack
Luxury Backpack
Snakeskin Indigo Bag
If you thought backpacks were worn strictly by athletes, students and geeks, you clearly haven't seen Indigo's collection. The snake skin bags make toting your goods over both shoulders look chicer than… MORE
Hooded Backpack
Hooded Backpack
Eleonore de Ruuk's Hoodification
While we were excited already at the discovery of the scoodie, we are absolutely thrilled that there is a fashion designer who designs just about every fashion item with hood. The hood is the trademark… MORE
Bike Saddle Backpacks
Bike Saddle Backpacks
The Cycle Bag
The Cycle Bag is a bike saddle that can be carried, with two straps, as you would a backpack. I love this concept! As a long time resident of a large city, I know for a fact… MORE
Ergonomic Egg Bags
Ergonomic Egg Bags
Flo Backpacks
One look at the Flo Backpack designed by Ivan Huber is enough to make any self-respecting adult into their alter ego superhero of choice. The Flo backpack reminds me of a certain mutant turtle ninja half-shell… MORE
Compact Functionality
Compact Functionality
Go Anywhere Bag
Functionality is great, but when it can be expanded, it's even better. The Go Anywhere Bag is as tiny as a small bean bag when it's compressed, then folds out into a full size, ultra light backpack, bag… MORE
Laptop Backpack That Hugs You
Laptop Backpack That Hugs You
The BUILT Laptop Backpack is an unusual design that looks more like a bulletproof jacket than a typical case for carrying your notebook. Made from lightweight neoprene, a water-resistant exterior and… MORE
Stylish Parachute Bag
Stylish Parachute Bag
Von Wedel & Tiedeken Bag
What a cute and useful bag this would be to have hanging around. It may make you look like you are a passenger from Oceanic Flight 815, but that is the fun! Sling it over your shoulder as a bag or wear… MORE
Bunny Backpacks
Bunny Backpacks
Can Prada Revive the 90s?
Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens. Prada wants to change that with the re-introduction of the micro backpack… MORE

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