Can Prada Revive the 90s?
Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens.
Prada wants to change that with the re-introduction of the micro backpack as a fashion statement.
The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an eco-friendly spin on item like this may be the only way to hook buyers.
In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s.
Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have?
Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet?
Prada wants to change that with the re-introduction of the micro backpack as a fashion statement.
The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an eco-friendly spin on item like this may be the only way to hook buyers.
In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s.
Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have?
Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet?
