Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens.
Prada wants to change that with the re-introduction of the micro backpack as a fashion statement.
The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an eco-friendly spin on item like this may be the only way to hook buyers.
In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s.
Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have?
Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet?
Can Prada Revive the 90s?
1. Micro Backpacks - The re-introduction of micro backpacks as a fashion statement presents an opportunity for innovative designs and materials.
2. Eco-friendly Fashion - Creating backpacks from recycled materials like dresses offers a disruptive innovation opportunity to cater to environmentally conscious consumers.
3. Backpacks as Fashion Accessories - The revival of backpacks as stylish fashion accessories opens up new market potential and design possibilities.
1. Fashion - The fashion industry can capitalize on the trend by creating unique and trendy backpack designs.
2. Fast Fashion - Fast fashion brands have the potential to quickly adopt the micro backpack trend and make it accessible to a wider audience.
3. Sustainable Fashion - The sustainable fashion industry can leverage the eco-friendly backpack trend to offer conscious consumers stylish and eco-conscious options.