Category
Fashion
Scaled Restraint
Trend cluster
Category
Salicylic
Cleanse
Hair-cleansing products use salicylic acid for deeper penetration.
3.8
Trend score
Trend
What is the Salicylic Cleanse trend?
Salicylic Cleanse: Salicylic acid is being incorporated into hair products, with everything from scalp scrubs to shampoos incorporating this chemical exfoliant. Known for its ability to remove oil from pores, these products are especially useful for people with oily scalps.
Insight
The consumer insight behind the Salicylic Cleanse trend
Active ingredients have become more popular among consumers, with social media and cosmetic information online making them more educated on the ingredients that work best for their various needs. The growing desire for active ingredients is moving beyond skincare, and now into makeup and hair care as well.
Trend themes
Themes within the Salicylic Cleanse trend
Three behaviours holding the trend together01
Active Ingredients in Hair Care Products
Growing desire for active ingredients like salicylic acid is moving beyond skincare and now into makeup and hair care.
02
Skinification of Haircare
Ingredients like salicylic acid, which is commonly used in skincare, are now being introduced for hair care products.
03
Integration of Healthful Ingredients in Hair Products
Probiotic tea and apple cider vinegar are being integrated into hair care products for their healthful properties.
Industry implications
What the Salicylic Cleanse trend means for industry
Where the trend changes the playbookFor
Personal Care and Beauty
The trend of using active ingredients in hair, makeup, and skincare products is bringing innovation opportunities to the personal care and beauty industry.
For
Sustainability and Packaging
Businesses can focus on sustainability by making their packaging eco-friendly, like RE-fresh's use of 100% post-consumer recycled plastic.
For
Probiotic Food and Drink
Companies that produce probiotic tea for consumption can potentially extend their market by incorporating the tea into hair and skincare products.
Workshop question
How could your brand take inspiration from similar industries?
Trend signals
Trend signals for Salicylic Cleanse
Trend score 3.8 out of 10, from popularity 63%, activity 39%, freshness 12%.
Popularity63%
Activity39%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Salicylic Cleanse trend
4 featured examples from Jul 12, 2021 to Mar 7, 2022CategoryFashion
Salicylic Scalp Scrubs
This Inkey List Scalp Scrub Applies Salicylic Acid for Hair
As more companies focus on the skinification of haircare, there is an opportunity for disruptors to create hybrid beauty products that address both skin and hair needs.
CategoryFashion
Low-Acid Kombucha Shampoos
British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt
Beauty companies focusing on using natural and sustainable ingredients, like Kombucha, in their products could have an advantage in the growing trend of eco-friendly beauty produc…
CategoryFashion
Scalp-Soothing Charcoal Shampoos
Scalp Revival MegaStrength+ Features AHA and BHA
Brands can innovate by incorporating trendy skincare ingredients into hair care formulas to address scalp and hair concerns.
CategoryFashion
Soothing ACV Shampoos
RE-fresh's Anti-Dandruff Shampoo Harnesses the Power of ACV
The beauty and personal care industry can innovate by integrating ACV and using more natural and eco-friendly ingredients and packaging
