The newest product from Black-owned hair care brand Briogeo is the Scalp Revival MegaStrength+ dandruff relief shampoo charcoal and AHA/BHA with salicylic acid 3%. These beloved skin ingredients can be found in the hair care formula, which has been expertly formulated for those who experience itching, irritation, redness or flakiness of the scalp. The powerful yet gentle formula addresses irritation at the root without stripping hair of vital moisture and nutrients.
This supportive hair care formula with skin-loving ingredients delivers deep scalp care for those with straight, wavy, curly or coily hair types, as well as those with dandruff, psoriasis and seborrheic dermatitis.
The dark metallic color of the bottle mimics the dandruff relief shampoo itself.
Key Themes Behind This Trend
- Charcoal-infused Hair Care
- Opportunity for brands to incorporate trendy skin ingredients into hair care formulas.
- Scalp Care as Self-care
- Opportunity for brands to position scalp care as an important part of overall self-care routine.
- Multifunctional Hair Care
- Opportunity for brands to create hair care formulas that address both scalp and hair needs.
Where This Applies
- Hair Care
- Brands can innovate by incorporating trendy skincare ingredients into hair care formulas to address scalp and hair concerns.
- Beauty
- Beauty brands can capitalize on the scalp care trend and position it as an essential part of self-care.
- Personal Care
- Personal care brands can introduce multi-functional hair care products to provide complete scalp and hair care solutions.
