Category
Lifestyle
Barista Bottling
Trend cluster
Rustic
Relaxation
Consumers shift to prefer simplicity over opulence in retreats and day spas.
Category
4.1
Trend score
Trend
What is the Rustic Relaxation trend?
Rustic Relaxation: While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before.
Trend themes
Themes within the Rustic Relaxation trend
Three behaviours holding the trend together01
Simplicity Spa
The shift towards simplicity and minimalism in spa experiences encourages businesses to create more cost-effective and eco-friendly spa retreats.
02
Luxury Tents
Glamping and tent-luxury resorts are becoming an immersive experience that provides a unique experience for customers, encouraging the creation of innovative camping solutions.
03
Wilderness Retreats
The trend towards eco-friendliness and closeness to nature presents a unique opportunity for businesses to create remote, yet luxurious countryside retreats.
Industry implications
What the Rustic Relaxation trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitably industry can learn from the growing demand for eco-friendly and immersive experiences in spa hotels and wilderness retreats to create unique and unforgettable customer experiences.
For
Tourism Industry
The tourism industry can profit from the trend towards luxury camping experiences, using the challenge of minimizing environmental impact and creating off-the-grid memorable experiences for travelers.
For
Architecture Industry
Architects can design exciting and innovative structures that adhere to eco-friendly regulations for use in spa hotels and wilderness resorts, encouraging the trend towards minimalism and simplicity in design.
Trend signals
Trend signals for Rustic Relaxation
Trend score 4.1 out of 10, from popularity 51%, activity 65%, freshness 8%.
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rustic Relaxation trend
4 featured examples from Dec 20, 2013 to May 2, 2014Tranquil Eco Spa Hotels
The Hotel Endémico is All About Relaxing and Romance
The hospitality industry can explore sustainable and eco-friendly practices to appeal to environmentally conscious travelers.
CategoryEcoTent-Like Pod Hotels
The Whitepod Eco-Luxury Hotel is Located in the Swiss Alps
Eco-luxury and unique pod-like accommodations represent a disruptive opportunity for the hospitality industry to tap into the growing trend of sustainable and experiential tourism.
CategoryWorldLuxurious Cedar Spas
The Hudson Valley Sauna is Inspired by Traditional Finnish Spas
Architects can explore the design and construction of innovative spa structures inspired by traditional saunas.
CategoryArt & DesignLuxuriously Wild Safari Camps
Richard Branson Opens Up a Kenyan Retreat for the Rich and Famous
New market for high-end travel companies to cater to affluent individuals seeking unique and exclusive safari experiences.
CategoryArt & Design
