The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Insight - As white collar professionals now have more flexibility in their work expectations and styles, more are prioritizing things like work-life balance that has long been forgotten in populated cities where professional competition tends to be intense. Now, consumers are increasingly prioritizing personal wellness and independence as much as they are their careers, and are looking for brands that empower this transition.
Insight - As white collar professionals now have more flexibility in their work expectations and styles, more are prioritizing things like work-life balance that has long been forgotten in populated cities where professional competition tends to be intense. Now, consumers are increasingly prioritizing personal wellness and independence as much as they are their careers, and are looking for brands that empower this transition.
Workshop Question - How is your brand offering flexibility to its employees or customers?
Trend Themes
1. Rise of Digital Nomads - With remote work becoming increasingly common, brands are offering products and services that enhance the digital nomad lifestyle.
2. Work-life Balance - As consumers prioritize personal wellness and independence, there are opportunities for brands to empower this transition and offer work-life balance solutions.
3. Revolutionizing Remote Work - The pandemic is changing the way people work and live, and as a result, new work-life solutions are being created to support freedom, flexibility, and healthy balances.
Industry Implications
1. Travel and Hospitality - There are opportunities for travel and hospitality businesses to cater to the digital nomad lifestyle with products and services that enhance work-life balance.
2. Technology - Technology companies can create products and services to support remote work solutions and offer digital tools for those seeking work-life balance solutions.
3. Manufacturing - Manufacturing companies can create innovative products such as digital nomad camping trailers that cater to the rising demand for remote work and nomadic lifestyles.
4 Featured, 36 Examples:
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Date Range:
Dec 20 — Apr 21
Trending:
Hot
Consumer Insight Topics:
