Streaming services are offering shows and content that focus on soothing users
Trend - Streaming services are now offering features, tv shows and general content that prioritize relaxation and meditation for those who engage with it. This content appears in everything from meditation shows to animation experiences.
Insight - The devastating economic, social, and physical challenges and disruptions of the past several months have had a collective impact on people's mental health around the world. This has resulted in more people turning to various products and services that help them manage their stress. Brands that make this process seamless are appealing to the growing number of people facing mental health issues.
Insight - The devastating economic, social, and physical challenges and disruptions of the past several months have had a collective impact on people's mental health around the world. This has resulted in more people turning to various products and services that help them manage their stress. Brands that make this process seamless are appealing to the growing number of people facing mental health issues.
Workshop Question - How is your brand helping customers improve their well-being?
Trend Themes
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Relaxation-focused Streaming Services — Streaming services that prioritize relaxation and meditation are increasingly popular due to the growing number of people facing mental health issues.
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Animated Soundscape Experiences — Animated soundscape experiences are paramount, especially for individuals who are experiencing stress and uncertainty during the pandemic.
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Guided Meditation Shows — Guided meditation shows are becoming increasingly popular, helping viewers learn meditation techniques and how to use them in daily life.
Industry Implications
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Streaming Services — Streaming service providers can offer features, shows and general content that prioritize relaxation and meditation for people facing mental health issues.
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Animation Studios — Animation studios can provide calming animated soundscape experiences that can help customers find calm during stressful times.
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Mental Health Services — Mental health professionals could leverage relaxation-focused streaming services and guided meditation shows as complementary therapy tools.
4 Featured, 33 Examples:
65,188 Total Clicks
Date Range:
Aug 20 — Jan 21
Trending:
Mild
Consumer Insight Topics:
