Category
Tech
Delegated Interfaces
Trend cluster
Category
Relaxed
Streaming
Streaming services are offering shows and content that focus on soothing users.
3.5
Trend score
Trend
What is the Relaxed Streaming trend?
Relaxed Streaming: Streaming services are now offering features, tv shows and general content that prioritize relaxation and meditation for those who engage with it. This content appears in everything from meditation shows to animation experiences.
Insight
The consumer insight behind the Relaxed Streaming trend
The devastating economic, social, and physical challenges and disruptions of the past several months have had a collective impact on people's mental health around the world. This has resulted in more people turning to various products and services that help them manage their stress. Brands that make this process seamless are appealing to the growing number of people facing mental health issues.
Trend themes
Themes within the Relaxed Streaming trend
Three behaviours holding the trend together01
Relaxation-Focused Streaming Services
Streaming services that prioritize relaxation and meditation are increasingly popular due to the growing number of people facing mental health issues.
02
Animated Soundscape Experiences
Animated soundscape experiences are paramount, especially for individuals who are experiencing stress and uncertainty during the pandemic.
03
Guided Meditation Shows
Guided meditation shows are becoming increasingly popular, helping viewers learn meditation techniques and how to use them in daily life.
Industry implications
What the Relaxed Streaming trend means for industry
Where the trend changes the playbookFor
Streaming Services
Streaming service providers can offer features, shows and general content that prioritize relaxation and meditation for people facing mental health issues.
For
Animation Studios
Animation studios can provide calming animated soundscape experiences that can help customers find calm during stressful times.
For
Mental Health Services
Mental health professionals could leverage relaxation-focused streaming services and guided meditation shows as complementary therapy tools.
Workshop question
How is your brand helping customers improve their well-being?
Trend signals
Trend signals for Relaxed Streaming
Trend score 3.5 out of 10, from popularity 59%, activity 36%, freshness 9%.
Popularity59%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Relaxed Streaming trend
4 featured examples from Aug 19, 2020 to Jan 28, 2021CategoryLifestyle
Relaxation-Focused Streaming Services
'Restflix' Helps Users Relax and Unwind When Stressed
The rise of relaxation-focused streaming services like 'Restflix' presents an opportunity for companies in the streaming industry to tap into the growing demand for stress-relief…
CategoryMarketing
Animated Soundscape Experiences
Zenimation is Disney+'s Way of Helping Consumers Find Calm
As the popularity of streaming services grows during the pandemic, creating unique content like Zenimation can attract more subscribers and make these platforms increasingly compe…
CategoryLifestyle
Guided Meditation Shows
Netflix's 'Headspace Guide to Meditation' Teaches Viewers How to Mediate
Streaming services can capitalize on this trend by creating educational content that focuses on mental and emotional wellness.
CategoryPop Culture
Relaxing Streaming Series Collaborations
Calm and HBO Max Have Partnered for a Special Series
Streaming companies are positioned to capitalize on the demand for entertainment that promotes mental wellness by partnering with meditation apps and incorporating calming content…
