Brands in the oral hygiene space are launching eco-friendly refillable packaging
Trend - Refillable oral hygiene products are becoming increasingly popular as brands look to help consumers reduce waste. These range from toothpaste to floss and appeal to consumers seeking environmentally-friendly alternatives in their day-to-day habits.
Insight - Thanks to work by activists and scientists, consumers have become more informed about the dangers of single-use plastic as it relates to the environment and wildlife. As a result, many are looking to follow a "zero waste" lifestyle that avoids the unnecessary use of single-use plastic in favor of more sustainable alternatives. Consequently, many individuals consumers are looking to sacrifice convenience in order to reduce their eniviromental impact.
Insight - Thanks to work by activists and scientists, consumers have become more informed about the dangers of single-use plastic as it relates to the environment and wildlife. As a result, many are looking to follow a "zero waste" lifestyle that avoids the unnecessary use of single-use plastic in favor of more sustainable alternatives. Consequently, many individuals consumers are looking to sacrifice convenience in order to reduce their eniviromental impact.
Workshop Question - How is your brand empowering its customers to be eco-friendly?
Trend Themes
1. Refillable Oral Hygiene Products - Brands in the oral hygiene space are launching eco-friendly refillable packaging to appeal to consumers seeking environmentally-friendly alternatives in their daily habits.
2. Solid Toothpaste - The development of toothpaste in solid form is gaining popularity among eco-conscious consumers that seek to reduce water consumption and plastic waste.
3. Sustainable Toothpaste Dispensers - The use of more sustainable toothpaste dispenser designs, such as refillable and washable options, is growing in popularity to reduce waste from conventional toothpaste tubes.
Industry Implications
1. Personal Care - Manufacturers in the personal care industry can innovate by incorporating refillable and solid forms of toothpaste, and more sustainable packaging options.
2. Eco-friendly Packaging - Sustainable packaging manufacturers can explore opportunities to create new designs and materials for refillable and solid toothpaste forms that cater to environmentally-conscious consumers.
3. Circular Economy - Companies that focus on developing circular economy solutions can create new toothpaste dispenser options that are fully washable and reusable, and work to reduce plastic waste in the environment.
