Self-expression through color brightens dark times
Implications - Changing hair colors is almost akin to changing moods, but this season, aggressively-colored hair is all the rage. Head-turning shades ensure bursts of Technicolor are brought to every situation, from the boardroom to the fitness club.
Trend Themes
1. Aggressively-colored Hair - There is an opportunity for hair care companies to create hair care products specifically for maintaining bold, bright colors.
2. Avant-garde Fashion - High fashion brands can explore avant-garde and experimental styles to draw in consumers who are seeking something unique and daring.
3. Structured, Oversized, Grunge-rock-inspired Fashion - There is an opportunity for fashion brands to create versatile clothing with grunge-rock-inspired details that can be worn for both casual and formal occasions.
Industry Implications
1. Beauty & Hair Care - Companies in the beauty and hair care industry can focus on creating products that cater to bold, bright hair colors while maintaining healthy hair.
2. Fashion - High fashion brands can incorporate avant-garde and experimental styles into their collections to appeal to consumers who are looking for unique and daring fashion choices.
3. Textile & Apparel - Fabric and apparel manufacturers can focus on creating versatile clothing that draws inspiration from grunge-rock fashion, providing consumers with a style that can be worn for a variety of occasions.
