Self-expression through color brightens dark times
Implications - Changing hair colors is almost akin to changing moods, but this season, aggressively-colored hair is all the rage. Head-turning shades ensure bursts of Technicolor are brought to every situation, from the boardroom to the fitness club.
Trend Themes
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Aggressively-colored Hair — There is an opportunity for hair care companies to create hair care products specifically for maintaining bold, bright colors.
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Avant-garde Fashion — High fashion brands can explore avant-garde and experimental styles to draw in consumers who are seeking something unique and daring.
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Structured, Oversized, Grunge-rock-inspired Fashion — There is an opportunity for fashion brands to create versatile clothing with grunge-rock-inspired details that can be worn for both casual and formal occasions.
Industry Implications
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Beauty & Hair Care — Companies in the beauty and hair care industry can focus on creating products that cater to bold, bright hair colors while maintaining healthy hair.
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Fashion — High fashion brands can incorporate avant-garde and experimental styles into their collections to appeal to consumers who are looking for unique and daring fashion choices.
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Textile & Apparel — Fabric and apparel manufacturers can focus on creating versatile clothing that draws inspiration from grunge-rock fashion, providing consumers with a style that can be worn for a variety of occasions.
