Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plastic-Free
Grooming
Razor brands are prioritizing plastic-free production.
5.2
Trend score
Trend
What is the Plastic-Free Grooming trend?
Plastic-Free Grooming: Products related to grooming hair tend to be disposable and therefore contribute significantly to pollution and waste. Now, more brands in this space are prioritizing plastic-free production-with sustainably made razors that can be reused, or effectively recycled.
Insight
The consumer insight behind the Plastic-Free Grooming trend
Sustainability has become a priority for more consumers as the impacts of climate change become more clear in their day-to-day lives. Now, more consumers will opt for sustainable alternatives to the products they purchase regularly as they try to reduce their impact on the environment.
Trend themes
Themes within the Plastic-Free Grooming trend
Three behaviours holding the trend together01
Sustainable Grooming
As consumers become more eco-minded, grooming brands are prioritizing plastic-free production and sustainable alternatives to traditionally disposable products.
02
Customer-Friendly Recycling Initiatives
As sustainability gains importance, more brands are introducing recycling programs that make returning old products more effortless.
03
High-End, Durable Razors
The shift towards sustainability has opened up a market for high-quality, long-lasting razors made with durable materials like stainless steel.
Industry implications
What the Plastic-Free Grooming trend means for industry
Where the trend changes the playbookFor
Personal Care Products
The personal care industry is adapting to growing consumer demand for eco-friendly products and sustainable alternatives.
For
Recycling Industry
The rise of sustainable consumerism has created opportunities for recycling businesses to partner with brands seeking more eco-friendly disposal of their products.
For
Luxury Grooming Products
As consumers prioritize durability and sustainability in their products, there is an opportunity for higher-end grooming brands to create long-lasting, premium products made with high-quality materials.
Workshop question
How could your brand better prioritize sustainability?
Trend signals
Trend signals for Plastic-Free Grooming
Trend score 5.2 out of 10, from popularity 67%, activity 75%, freshness 15%.
Popularity67%
Activity75%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plastic-Free Grooming trend
6 featured examples from Sep 9, 2020 to Mar 9, 2023CategoryEco
Sustainable Paper-Made Razors
The 'Paper Razor' Minimizes Plastic Use by 98%
Sustainable razors have the potential to disrupt the personal care industry by offering eco-friendly alternatives to traditional products.
CategoryEco
Hybrid Bamboo Razors
Schick Xtreme & Schick Inuition Launched Razors with Sustainable Handles
The launch of the bamboo hybrid razors by Edgewell in the personal care industry shows potential for sustainable growth.
CategoryEco
Sustainable Plastic-Free Razors
The Conceptual 'Oquari' Biodegradable Razor is Future-Focused
The personal care industry can develop innovative and sustainable alternatives for each of their products to reduce plastic usage and meet consumers' environmental demands.
CategoryFashion
Sustainable Reusable Razors
The Twig Razor Re-Imagines Traditional Safety Razors
Opportunity for disruptive innovation: Develop eco-friendly personal care products that align with consumers' increasing demand for sustainability.
CategoryLifestyle
High-End Stainless Steel Razors
The Tatara Muramasa Adjustable Safety Razor is Highly Efficient
The personal care equipment industry can explore manufacturing high-end grooming tools using stainless steel and customizable razors to cater to the niche of premium buyers.
CategoryEco
Customer-Friendly Recycling Initiatives
Bulldog Skincare Makes Returning Old Products Effortless
Creating an eco-friendly product lifecycle in the beauty and personal care industry through sustainable packaging and recycling initiatives.
