Razor brands are prioritizing plastic-free production
Trend - Products related to grooming hair tend to be disposable and therefore contribute significantly to pollution and waste. Now, more brands in this space are prioritizing plastic-free production-with sustainably made razors that can be reused, or effectively recycled.
Insight - Sustainability has become a priority for more consumers as the impacts of climate change become more clear in their day-to-day lives. Now, more consumers will opt for sustainable alternatives to the products they purchase regularly as they try to reduce their impact on the environment.
Insight - Sustainability has become a priority for more consumers as the impacts of climate change become more clear in their day-to-day lives. Now, more consumers will opt for sustainable alternatives to the products they purchase regularly as they try to reduce their impact on the environment.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Sustainable Grooming - As consumers become more eco-minded, grooming brands are prioritizing plastic-free production and sustainable alternatives to traditionally disposable products.
2. Customer-friendly Recycling Initiatives - As sustainability gains importance, more brands are introducing recycling programs that make returning old products more effortless.
3. High-end, Durable Razors - The shift towards sustainability has opened up a market for high-quality, long-lasting razors made with durable materials like stainless steel.
Industry Implications
1. Personal Care Products - The personal care industry is adapting to growing consumer demand for eco-friendly products and sustainable alternatives.
2. Recycling Industry - The rise of sustainable consumerism has created opportunities for recycling businesses to partner with brands seeking more eco-friendly disposal of their products.
3. Luxury Grooming Products - As consumers prioritize durability and sustainability in their products, there is an opportunity for higher-end grooming brands to create long-lasting, premium products made with high-quality materials.
6 Featured, 46 Examples:
79,529 Total Clicks
Date Range:
Sep 20 — Mar 23
Trending:
Warm
Consumer Insight Topics:
