Owners turn to monitoring devices to keep tabs on pet behavior
Implications - Seeking to manage the often unpredictable behavior of pets, owners are turning to devices that help keep track of their whereabouts and activities. Combining the ease of digital devices with a need for pet maintenance, innovations like this provide consumers with peace of mind through the use of more adaptable and easily integrated goods.
Trend Themes
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Pet Wearables — Innovations in pet wearables like activity trackers and GPS devices are becoming increasingly popular as it offers a sense of security and comfort to pet owners.
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Pet-focused Apps — With technological advancements, apps integrate the use of pet wearables to monitor and provide insights into pet behavior and activity, influencing the pet industry to focus more on pet-centered applications.
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Internet of Pets — The emergence of connected pet devices and the ability to monitor and control a pet's well-being remotely implies that an IoT-based pet ecosystem is on the horizon.
Industry Implications
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Pet Industry — The growth of pet wearables and accompanying apps can benefit the pet industry through personalized data and analytics that can improve pet products and services.
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Technology Industry — The continuous innovation and advancements in pet-centric technology create opportunities for tech companies to expand their offerings beyond human-focused products.
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Healthcare Industry — With the focus on wellness and daily activity data collection, healthcare professionals can integrate this data into the management and treatment of chronic pet illnesses.
