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Advanced Pet Trackers

The WhistleGPS Tracks Pet Activity and Location

— May 22, 2014 — Lifestyle
The WhistleGPS is a pet activity monitor that monitors your pet's daily exercise and also allows you to track its whereabouts using GPS capability. The device connects to a Sigfox network, allowing pet owners to detect their pets through an iOS or Android application for a monthly subscription fee of $5, claimed to be the lowest monthly fee of any GPS pet tracker on the market.

Pet activity and locatoin data can be synced with the company's servers via Bluetooth, WiFi or the Sigfox network. The use of the Sigfox network doubles the WhistleGPS' battery, with each charge now lasting around a week depending on the extent of usage.

The WhistleGPS is available for a special introductory price of $49 until May 28, after which the price will be jacked up to $129.
Trend Themes
1. GPS Pet Tracking - There is a growing demand for pet tracking technology and services enabled by GPS and other location-based technologies, providing opportunities for companies to disrupt the pet care industry.
2. Pet Wearables - The evolution of wearables for pets is a growing trend, representing an opportunity for innovation for companies in the technology, pet care, and animal health industries.
3. Connected Pet Devices - The trend of connected devices for pet care and monitoring is on the rise, creating opportunities for companies to introduce platforms and systems that integrate multiple pet care solutions and services.
Industry Implications
1. Pet Care - The pet care industry is ripe for innovation and disruption that leverages the power of technology, especially in the areas of monitoring, tracking, and wellness.
2. Animal Health - The animal health industry has the potential to benefit from the development of advanced pet tracking, wearables, and other connected devices that enable remote monitoring and management of animal health and behavior.
3. Technology - There are abundant opportunities for tech companies to develop and market pet care products and services, leveraging features like GPS, machine learning, and artificial intelligence to offer convenient and effective solutions to pet owners.
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