Performative Nutrition

Fitness-focused food and food branding speaks to the health obsession

Implications - Consumer interest in fitness comes in a wide range, even in the midst of the health wave. The group of consumers who view fitness as a competition-driven, holistic endeavor, however, tend toward performance-enhancing edibles. As a result, more products targeted to treating the body as a machine that needs fueling are observed. This "body as a machine" mentality speaks to a larger societal pattern based in a constant pursuit of perfection.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
50,481 Total Clicks
Oct 15 - Sep 16
This Year and Average
LifestyleFoodHealth
Featured Examples
Fitness-Focused Food Platforms - The Fit Men Cook Instagram Promotes Healthy Barbecue Ideas
SCORE 7
Warm 1,314 Clicks Pub: Oct 27, 15
Fitness-Focused Food Platforms
The Fit Men Cook Instagram Promotes Healthy Barbecue Ideas
Fit Men Cook is a go-to source for healthy barbecue ideas with a fitness focus. The Instagram account and YouTube channel feature nutritious appetizers and meals for those who love to entertain... [More]
Performance-Boosting Gums - Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
SCORE 6.7
This Year and Warm 547 Clicks Pub: Sep 20, 16
Performance-Boosting Gums
Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
‘Blockhead Energy Gum’ is providing a much faster way for consumers to get their energy boost throughout the day. The gum was developed by Danny Lowe who works as a sport scientist and... [More]
Energizing Electrolyte Gels - The E-hydrate BCAA+ Energy Packets Offer a Natural Boost of Vitality
SCORE 3.7
Mild 1,385 Clicks Pub: Jan 8, 16
Energizing Electrolyte Gels
The E-hydrate BCAA+ Energy Packets Offer a Natural Boost of Vitality
The E-hydrate BCAA+ energy packets are a natural dietary supplement for consumers looking for a quick and easy to consume vitality boost throughout their fitness regimes or everyday life. The gel... [More]
Energizing Performance Gums - The Run Fruit Gum is Infused with Caffeine for a Boost of Vitality
SCORE 3.6
Mild 142 Clicks Pub: Oct 15, 15
Energizing Performance Gums
The Run Fruit Gum is Infused with Caffeine for a Boost of Vitality
While most people chew gum to aid with bad breath, the Run Performance Gum has a whole other notion in mind. This gum is designed to deliver an energy boost to the user as they chew away giving them... [More]
Fitness-Focused Snack Balls - Slim Secrets' Snack Ball Products Offer Small Tastes of Indulgence
SCORE 3.5
Mild 863 Clicks Pub: Jan 22, 16
Fitness-Focused Snack Balls
Slim Secrets' Snack Ball Products Offer Small Tastes of Indulgence
In order to remove the guilt that often comes with eating a flavorful snack, Slim Secrets offers two types of snack ball products that are high in fiber, protein and low in carbs. The ‘Slim... [More]
Energizing Detox Teas - Zest Tea's Pomegranate Mojito Green Tea is a Caffeinated Antioxidant
SCORE 3.1
Mild 352 Clicks Pub: Mar 9, 16
Energizing Detox Teas
Zest Tea's Pomegranate Mojito Green Tea is a Caffeinated Antioxidant
Zest Tea’s ‘Pomegranate Mojito Green Tea’ blend marries taste with nutrition and is a healthy alternative to a morning cup of coffee. Made from organic ingredients, the beverage is... [More]
Quantcast