The popularity of orchid as an ingredient in alcoholic beverages is growing
Trend - Alcohol brands in North America and abroad are experimenting with floral notes in their offerings and many are turning to orchid-infused beverages to capture consumer attention. The ingredient is being utilized in a wide range of recipes—from high-ABV spirits to beer.
Insight - Globalization has shifted industry approaches to ingredients by making cross-cultural collaboration and inspiration more accessible. This, in turn, has influenced contemporary consumers who feel encouraged to embrace their adventurous spirit when making purchasing decisions. As many seek out novelty experiences through ingredients, they are not only able to satisfy a sense of curiosity but also a craving for the new and unexplored.
Insight - Globalization has shifted industry approaches to ingredients by making cross-cultural collaboration and inspiration more accessible. This, in turn, has influenced contemporary consumers who feel encouraged to embrace their adventurous spirit when making purchasing decisions. As many seek out novelty experiences through ingredients, they are not only able to satisfy a sense of curiosity but also a craving for the new and unexplored.
Workshop Question - What novelty ingredient can your brand utilize for its next offering?
Trend Themes
1. Floral Notes in Alcoholic Beverages - Alcohol brands are experimenting with floral notes, including orchid-infused beverages, to capture consumer attention and novelty experiences through ingredients.
2. Limited-edition Commemorative Products - Brands are partnering with artists to design commemorative limited-edition products celebrating cities, heritage, and cultural events, offering a unique opportunity for disruption and accessing consumer attention.
3. Sustainable, Chemical-free Wines - Sustainability-focused wine brands committed to vineyard health are releasing wine options that offer guilt-free treats such as the Enchanting White and the Ravishing Rosé, two Canadian wines that are free of chemicals.
Industry Implications
1. Alcohol - The alcohol industry can embrace floral notes or infusion of unusual ingredients to create novelty experiences for consumers who seek the new and unexplored.
2. Limited-edition Products - Incorporating limited-edition products and collaborations with artists can celebrate specific cultural events and heritage, providing a unique opportunity for disruption and accessing consumer attention in various industries.
3. Wine - Wine brands that are sustainability-focused and committed to vineyard health can offer wine options that can capture consumers' attention, such as chemical-free wines like the Enchanting White and the Ravishing Rosé.
