Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
Vegan
Snack brands launch ready-to-eat vegan options for convenience and health.
4.1
Trend score
Trend
What is the On-the-Go Vegan trend?
On-the-Go Vegan: Snack brands are releasing on-the-go, ready-to-eat vegan snacks such as cookies, bars, and other treats. These products offer better-for-you alternatives that fit with dietary restrictions to provide delicious, nutritious, and portable snacks that offer a healthier alternative to traditional snacks.
Insight
The consumer insight behind the On-the-Go Vegan trend
Consumers are increasingly adopting plant-based diets and seeking convenient, healthy snacks. The rise in health consciousness and the desire for sustainable food options are driving this trend. Additionally, the fast-paced nature of modern life has heightened the demand for grab-and-go solutions that do not compromise on quality or nutrition. Snack brands are responding to these pressures by offering vegan snacks that cater to diverse dietary needs and strengthen brand loyalty.
Trend themes
Themes within the On-the-Go Vegan trend
Three behaviours holding the trend together01
Plant-Based Convenience Foods
Convenience combined with health consciousness is pushing the development of plant-based ready-to-eat snacks, creating a significant shift in traditional snacking habits.
02
Nostalgia-Driven Vegan Treats
Revitalizing classic flavors with a vegan twist taps into consumer nostalgia while addressing modern dietary preferences, offering a fresh take on familiar snacks.
03
Flavor Innovation in Snacks
The demand for bold and unique flavors in snacks continues to rise, driving companies to experiment with spice levels and unconventional combinations that cater to adventurous palates.
Industry implications
What the On-the-Go Vegan trend means for industry
Where the trend changes the playbookFor
Snack Foods
The evolving preferences for healthier and diverse snacking options provide fertile ground for innovation and expansion within the snack food industry.
For
Plant-Based Foods
Increasing interest in plant-based diets offers vast opportunities for creating innovative products that cater to vegans and flexitarians alike, reshaping traditional meal and snack offerings.
For
Convenience Foods
Modern lifestyles demand more convenient food options that do not compromise on health or dietary needs, prompting impactful changes in how and what consumers choose to eat on the go.
Workshop question
How might we innovate our product offerings to align with the growing demand for convenient, health-conscious options that cater to diverse dietary lifestyles?
Trend signals
Trend signals for On-the-Go Vegan
Trend score 4.1 out of 10, from popularity 49%, activity 39%, freshness 37%.
Popularity49%
Activity39%
Freshness37%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the On-the-Go Vegan trend
5 featured examples from Mar 5, 2024 to Feb 25, 2025CategoryLifestyle
Ready-To-Eat Vegan Cookies
Doughlicious Launches an On-The-Go Snacking Option
Continuous innovation in vegan offerings, such as ready-to-eat cookies, meets a booming consumer interest in sustainable and ethical eating habits.
CategoryLifestyle
Sandwich-Inspired Pretzel Snacks
Quinn PB&J Berry Pretzel Nuggets Have a Classic Flavor Profile
The evolving consumer preferences for health-conscious and allergen-free snacks drive innovation and new product development in the snack industry.
CategoryLifestyle
Super-Spicy Snack Mixes
Snak Club & Hot Ones Created Fiery Flavors for On-the-Go Snacking
The snack industry can capitalize on the trend by innovating new spicy snack mixes that appeal to consumers seeking bold flavors and variety.
CategoryLifestyle
Nostalgic Campfire Cookies
Bell’s Reines Crafted a Limited-Edition Plant-Based S’mores Cookie
The gourmet snack industry is evolving with the introduction of premium, health-focused options that appeal to nostalgic cravings.
CategoryLifestyle
Peanut Butter-Packed Snack Bars
Pip & Nut Peanut Butter Stuffed Oat Bars Come in Three Flavors
Innovative snack options that blend taste and nutritional value are expanding market offerings.
