Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
Relaxation
As consumers crave on-demand relaxation, brands offer mobile spa services.
4.8
Trend score
Trend
What is the On-the-Go Relaxation trend?
On-the-Go Relaxation: Consumers are obsessed with saving time, which is being taken into account with spa retreats that are performed on-the-go. Offering treatments like massages and manicures, the services expand the perceived parameters to have "me time," which are being praised by consumers for convenience and time savings.
Trend themes
Themes within the On-the-Go Relaxation trend
Three behaviours holding the trend together01
Mobile Beauty Services
As consumers crave on-demand relaxation and value time-savings, brands offer mobile beauty services.
02
Gender-Focused Services
Gender-based services are emerging to target specific needs and preferences for a wide range of industries.
03
On-Demand Apps
On-demand apps are transforming the service industry by bringing convenience and instant gratification to customers.
Industry implications
What the On-the-Go Relaxation trend means for industry
Where the trend changes the playbookFor
Spa and Wellness
The spa and wellness industry can benefit from offering mobile and on-demand services to target busy consumers.
For
Personal Grooming and Beauty
Personal grooming and beauty industries could explore the opportunity of introducing mobile and gender-focused services.
For
Consumer Service and Retail
Brands in the consumer service and retail industry can leverage on-demand apps to meet customer needs and increase convenience.
Trend signals
Trend signals for On-the-Go Relaxation
Trend score 4.8 out of 10, from popularity 74%, activity 62%, freshness 8%.
Popularity74%
Activity62%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the On-the-Go Relaxation trend
5 featured examples from Mar 9, 2014 to Feb 25, 2015CategoryLifestyle
Luxurious Super Train Spas
Japan's Bullet Trains Will Now Feature Hot Foot Baths
Innovative transportation companies can add luxurious amenities to differentiate themselves from competitors
CategoryAutos
Mobile Nail Salons
La Lacquerie is a Mobile Nail Salon That Caters to Women on the Go
The on-demand and mobile beauty service trend presents an opportunity for the beauty and wellness industry to offer convenient and personalized services to busy professionals.
CategoryFashion
Mobile Barber Shops
Salon Le Barber Brings Men's Grooming Services on the Road
Barber businesses facing tough competition could differentiate themselves by creating a unique experience such as a mobile service.
CategoryFashion
On-Demand Beauty Apps
The PRIV App Provides Cosmetic & Wellness On-Demand Beauty Services
The PRIV app and other on-demand beauty services present a disruptive innovation opportunity within the beauty service industry.
CategoryAutos
Girls Only Garages
A Gender-Focused All-Female Garage Offers Manicures and Mechanic Services
Opportunities for automotive service providers to create gender-focused garages that cater to the unique needs of female car owners.
