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Nostalgic Flavoring

Brands turn to comfort food flavors to create a sense of familiarity

Implications - Moving away from new and innovative flavoring, brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
361,322 Total Clicks
Date Range:
Feb 14 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Breakfast-Inspired Beverages
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... MORE
Nostalgic Cereal Cafes
Nostalgic Cereal Cafes
London's Cereal Killer Cafe Serves Over 60 Types of Cereal
The Cereal Killer Cafe in London is the place to go if you’ve got a hankering for breakfast food in a bowl. Serving over 60 different types of cereals sourced from all over the world,... MORE
Soda-Flavored Soy Milks
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... MORE
Anime Monster Cookies
Anime Monster Cookies
These Delicious Pikachu Cookies are Perfect for Fans of the Show
If you grew up playing Pokemon on your Game Boy Color or watching the animated television show then these delicious Pikachu cookies are the perfect nostalgic sweet to take you back to your youth.... MORE
Autumnal Pumpkin Brittles
Autumnal Pumpkin Brittles
The Trader Joe's Pumpkin Seed Brittle is a Festive Fall Snack
Trader Joe’s has released a festive Pumpkin Seed Brittle that offers the classic sweet treat infused with fresh fall flavors and produce. The brittle features many ingredients you’d find... MORE
Caramel Cider Popcorn
Caramel Cider Popcorn
This Caramel Kettle Corn Recipe Includes Apple Cider for Flavoring
This Autumnal take on this caramel kettle corn recipe offers a bold flavor pairing with the addition of apple cider to give the popcorn a spiced taste. This is a great snack to enjoy during the fall... MORE

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