Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nootropic
Bar
Snack bars are adapted with brain-boosting ingredients.
5.5
Trend score
Trend
What is the Nootropic Bar trend?
Nootropic Bar: With brain-boosting supplements and benefits still popular, nootropics are now being incorporated into snack bars. These items aim to boost people's cognitive function and overall health in a convenient format.
Insight
The consumer insight behind the Nootropic Bar trend
When it's stripped to its fundamentals, "wellness" to consumers means achieving a good balance between mental and physical health. The many ways it's sought out are where consumers' differ, with some using traditional methods, some being more experimental, and others being more convenience-minded. Those looking for the simplest means to achieve wellness find themselves seeking out products that prioritize mental and physical health in one go.
Trend themes
Themes within the Nootropic Bar trend
Three behaviours holding the trend together01
Nootropic Snack Bars
Nootropic supplements are being incorporated into snack bars to offer consumers the simplest means to achieve wellness in one go.
02
Plant-based Superfoods
Consumers are increasingly looking for plant-based snacks made with 100% whole food ingredients that support both people and the planet.
03
Functional Superfood Snacks
Functional snack brands are infusing superfoods and nootropics together to help consumers boost their mood, energy, and focus.
Industry implications
What the Nootropic Bar trend means for industry
Where the trend changes the playbookFor
Health & Wellness
Businesses can tap into the growing demand for health and wellness products by incorporating nootropics, plant-based superfoods, and functional ingredients into their snack bars or products.
For
Sustainable Packaging
Sustainability-focused businesses can explore developing compostable and zero waste packaging materials for their products to address consumers' concerns about the environment.
For
Children's Food
Businesses can innovate on children's food by incorporating functional ingredients that aid early brain development while creating fun and tasty snacks that kids will love.
Workshop question
How does your brand balance quality with convenience for its customers?
Trend signals
Trend signals for Nootropic Bar
Trend score 5.5 out of 10, from popularity 80%, activity 73%, freshness 12%.
Popularity80%
Activity73%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nootropic Bar trend
7 featured examples from Mar 8, 2019 to Jun 28, 2022CategoryLifestyle
Brain-Boosting Snack Bars
Cerebelly x Peppa Pig Smart Bars Contain Brain-Supporting Nutrients
Provides a disruptive innovation opportunity to develop functional food products for kids that support their early brain development.
CategoryLifestyle
Energizing Nootropic Wafers
Brain Wafers Enhance Focus & Provide Mood and Memory Support
Pharmaceutical companies can explore the development of innovative and natural nootropic formulations that cater to various consumer needs, especially those in need of on-the-go m…
CategoryLifestyle
Functional Superfood Snacks
Mindright Offers Better-For-You Snacks for Energy Boosts
Functional foods and snacks with added health benefits provide growth opportunities for companies in the food industry to create innovative products that cater to the wellness of…
CategoryEco
Plant-Based Superfood Bars
Impact Snacks' Bars are Wrapped in Compostable Zero Waste Packaging
Disruptive Innovation Opportunity: Develop new health food products, like plant-based superfood bars, to meet the increasing demand for nutritious and convenient snacks.
CategoryMarketing
Collagen-Enhanced Protein Bars
The MCTBar Snacks Support Health, Wellness and Nutrition
Disruptive innovation opportunity to create snack bars that combine multiple health benefits and satisfy consumer demand for convenient, nutritious snacks.
CategoryLifestyle
Probiotic Yogurt Bars
Each Chilled GoodBe Snack Bar Contains One Billion CFUs of Probiotics
Opportunity for food and beverage companies to create new probiotic snack products targeting health-conscious consumers.
CategoryLifestyle
Wellness-Enhancing CBD Snack Bars
Nooro Has Introduced Two New Flavors for Health Support
Companies in the health food industry can capitalize on the demand for functional food products containing CBD, as more consumers seek out natural alternatives for wellness suppor…
