The MCTBar Snacks Support Health, Wellness and Nutrition
Michael Hemsworth — September 29, 2020 — Marketing
References: mctco & progressivegrocer
The MCTBar snack bars are a range of food products for consumers who are looking for a way to stave off hunger between meals and increase their intake of essential nutrients. The snack bars are, as their name suggests, formulated with MCT oil along with collagen protein that both work in tandem to support flexible joints, health skin and even brain cognition. The snacks only have three grams of carbs per bar and come in six flavor options including Banana Beautiful, Berry Beautiful, Cocoa, Lemon Boost, Caramel Sea Salt and Cookie Dough.
The MCTBar snack bars are priced at $2.99 a piece, and also feature a gluten-free, dairy-free and non-GMO recipe that is made with ingredients that make them taste more like a dessert without the guilt.
The MCTBar snack bars are priced at $2.99 a piece, and also feature a gluten-free, dairy-free and non-GMO recipe that is made with ingredients that make them taste more like a dessert without the guilt.
Trend Themes
1. Collagen-enhanced Protein Bars - Opportunity for the development of more collagen-enhanced protein snacks with specific health benefits other than hunger control.
2. MCT Oil Supplements - Opportunity to create innovative MCT oil products that support various aspects of health, such as brain cognition and flexible joints.
3. Low-carb Snacks - Opportunity to expand the market for low-carb snack options with a focus on taste and guilt-free indulgence.
Industry Implications
1. Health and Wellness Snack Bars - Disruptive innovation opportunity to create snack bars that combine multiple health benefits and satisfy consumer demand for convenient, nutritious snacks.
2. Sports and Fitness Supplements - Opportunity to develop supplements that cater to athletes and fitness enthusiasts by incorporating collagen and MCT oil for recovery and performance enhancement.
3. Functional Food and Beverage - Opportunity to introduce functional food and beverage products that address specific health concerns, such as joint health and cognitive function, through ingredients like collagen and MCT oil.
5.6
Score
Popularity
Activity
Freshness
