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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Subcultivation

Tailoring your product to meet demands of niche lifestyles

Implications - As individuality becomes more diverse, so too are the products that are offered to these subcultures. The concept of "mainstream" has fractured off into micro-cultures that demand products specifically tailored to their lifestyles. It is key to understand and tailor your product to a specific niche market.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 87 Examples:
4,806,218 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Goth Tattoos
Goth Tattoos
Fascinating Body Art Expressing Subculture Beliefs and Lifestyle
Because the goth lifestyle is highly individualistic, it’s hard to pin down things it truly represents. Like anything else, we usually know it when we see it. But those on the inside can tell you it’s… MORE
Insightful Subculture Studies
Insightful Subculture Studies
'People of Walmart' Captures Shoppers in the Wild
'People of Walmart' is one of those photoblogs that either makes you laugh hysterically or curl up and cry. For me, it's the former. After all, there's no place that can bring out shirtless, mulleted,… MORE
Hypercolor Hair
Hypercolor Hair
Patrick Mattison's 'Jacquelyn and Emilie' Reinterprets the 80s Revival
The 80s revival has been omnipresent lately; Patrick Mattison’s ‘Jacquelyn and Emilie’ shoot shows how these themes are incorporated outside of the mainstream—with bright pink hair and matching aqua makeup… MORE
Gang Culture Photography
Gang Culture Photography
Donna De Cesare Captures Faces & Emotions of US Gang Members
Gang culture photography may sound disturbing, but it's a glimpse into the reality of many people's lives. The gang culture photography by Donna De Cesare shown in this gallery focuses in on "extensive… MORE
Punk Rock Princesses
Punk Rock Princesses
Marcio Freitas Showcases Marimoon's Sugar and Spice
Marcio Freitas's 'Marimoon' photo set captures the Internet and MTV personality as a punk rock princess. Marimoon contrasts her thigh-high combat boots and leather waist cinchers with pretty pink hair,… MORE
Subculture Hybrid Fashion
Subculture Hybrid Fashion
Odyn Vovk Spring/Summer 2010 Blends Punk, Goth & Greaser
The Odyn Vovk Spring/Summer 2010 collection featured a curious combination of punk, goth and greaser menswear that actually makes perfect sense. After all, each subculture was the cool-but-outcast group… MORE
Offbeat Cult Reps
Offbeat Cult Reps
Agyness Deyn is the New Face for Underground Hit Melissa Shoes
Agyness Deyn is on the top of the fashion world. Everyone wants a piece of her, and lucky for Melissa Shoes, they got one. Agyness Deyn will be the new face of Brazilian cult brand, Melissa Shoes. A… MORE
Subculture Runway Presentations
Subculture Runway Presentations
The Miu Miu Spring 2010 Line Explores Youth Culture of Today
While I certainly was not a fan of Miu Miu’s Fall 2009 collection due to the shapeless potato-sack fashions and disregard for aesthetic beauty or innovation, this line is a cohesive collection of wearable… MORE
California Cycling Photos
California Cycling Photos
Mash SF and Massan Capture the Culture of Bicycles
Mash SF is a cycling group in San Francisco, and along with iconic photographer Massan, they have put together this eclectic group of pictures that capture their love for bicycles. The Mash SF group can… MORE
Hippie Culture Revivals
Hippie Culture Revivals
Conrad Ventur Revives Vintage Art Icons With 'Fragments of Fame'
Although young, the not-quite-thirty artist Conrad Ventur is making waves with his exhibit “Fragments of Fame.” The exhibit is being shown at the Andy Warhol Museum located in Pittsburgh and is comprised… MORE
Subculture Dancetography
Subculture Dancetography
'La Movida' Captures the Beauty in Alternative Dancers
'La Movida' is a photo set by Argelia Teo and Igor Artetxe Daubagna that captures the inherent beauty in alternative dancers. These individuals are a far cry from the traditional ballet dancers and live… MORE
play_circle_filled Underground Endurance Dancing
Underground Endurance Dancing
Diesel 'Dance Party' Features Hooded Contestants in Underwear
No stranger to presenting bizarre and sometimes controversial fashion advertisements, Diesel has been having a ‘Dance Party’ contest featuring hooded dancers wearing Diesel underwear.  You could very… MORE

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Foiled Fashion
Foiled Fashion
A Namesakeless Collection From Maison Martin Margiela for Spring 2010
Freebooter Fashion
Freebooter Fashion
The Pirate-Friendly Jean-Charles De Castelbajac Spring 2010 Collection
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Khaki Caped Crusader Style
The Chloe Spring 2010 Collection Offers a Dust Bowl Palette
Sea Creature Shoes
Sea Creature Shoes
The Remarkable Alexander McQueen Spring 2010 Footwear Collection
Youth-Savvy Car Marketing
Youth-Savvy Car Marketing
Kia Soul Collective Promotes by Reaching Out to Hip Demographic
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Half-Shaved Pompadours
Ash Stymest Blends 80s Punk & 50s Greaser for System Campaign
45 Eye-Popping Punk Innovations
45 Eye-Popping Punk Innovations
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Greaser Editorials
Greaser Editorials
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Anti-Cute Sites
Anti-Cute Sites
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Goth Punk Menswear
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Blogs for Brutal Parents
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Photoshop Bans
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16 Unusual Hairstyles
16 Unusual Hairstyles
From Eccentric Beehives to Neon Coiffs
Brooding Gothic Shoots
Brooding Gothic Shoots
Charlotte Fische's 'Daniel Sorensen' Shoot Shows Dark Fashions
Messy Mane Blogs
Messy Mane Blogs
'Must Share Hair' Helps You Embrace Your Untamable Tresses
Gangsta Ad Campaigns
Gangsta Ad Campaigns
BBDO Advertising Agency Plays Off the Iconic ‘Bloods' Gang Symbol
24 Badass Ballet Innovations
24 Badass Ballet Innovations
From Torturous Toe Shoes to Kung Fu Ballerinas
Blogs for Brutal Tattoos
Blogs for Brutal Tattoos
'Ugliest Tattoos: A Gallery of Regrets' Has the Best of the Worst
Awkward Dance Shoots
Awkward Dance Shoots
KZO's 2010 Spring Collecton Ads Feature Hot Clothes & Cool Moves
Lip Chain Piercing
Lip Chain Piercing
OakNYC.com Punks Out With an Edgy Jason Eric Hardwick Shoot
27 Unisex Vintage Hairstyles
27 Unisex Vintage Hairstyles
From Rockstar Quiffs and Pixies to Faux Greaser Hair Top Knots
Neon Patchwork Leggings
Neon Patchwork Leggings
Reset Couture's Motley Legwear is Disco Glam at its Best
49 Expressions of Gothic Glamour
49 Expressions of Gothic Glamour
From Cathedral Arch Bras to Rebellious Toys
30 Vibrant Innovations
30 Vibrant Innovations
From Neon Fashions to Kaleidoscope Kissers
Cycling Couture
Cycling Couture
DOYOUVelo Makes You Look Hot on the Street on Two Wheels
53 Bust-a-Move Innovations
53 Bust-a-Move Innovations
From Michael Jackson's Moonwalk to Aquarium Dance Floors
play_circle_filled Bike Safety Lasers
Bike Safety Lasers
The Lightlane Leaves Room for Comfortable, Safe Cycling
Broken Pet Photoblogs
Broken Pet Photoblogs
'F&%k Yeah Animals With Casts' Features Animals On the Mend
Luxury Youth Fountains
Luxury Youth Fountains
The Sqoom Guarantees a Younger-Looking You
Tiny Hats & Pink Hair
Tiny Hats & Pink Hair
Jacquelyn Marie's Anime Look for Patrick Mattison Shoot
Black Crow Fashion
Black Crow Fashion
Dazed & Confused Shows Gothic Native American Look
Indie Youth Photography
Indie Youth Photography
Anna Morosini Captures Minimalist Muses in Their 20s
play_circle_filled Artist-Inspired Accessories
Artist-Inspired Accessories
Betsey Johnson's Summer 2009 Bags Channel Andy Warhol
Kaleidoscope Kissers
Kaleidoscope Kissers
Glittery Mouthpieces By Ralf Pulmann Bring Back Neon Lips
Warhol Nostalgia Exhibitions
Warhol Nostalgia Exhibitions
Stephen Shore's Factory Flashbacks at Gallery 303
Neon Menswear
Neon Menswear
Mackdaddy Teams Up With Fila & Samurai for Intense Clothing Collection
play_circle_filled Teen Idol Parodies
Teen Idol Parodies
Joe Jonas Dances to 'Single Ladies' by Beyonce
50 Neat Neon Fashions
50 Neat Neon Fashions
From Hypercolor Couture to Highlighter Accessories
Neon Printed Eyewear
Neon Printed Eyewear
PAM & Super Sunglasses Release 80's-Style Sunglasses
play_circle_filled Fluorescent Fashion
Fluorescent Fashion
Neon Has Taken Over for Summer 2009
49 Innovations for Rockstars
49 Innovations for Rockstars
From Mandy Moore's New Hubby to Rocker Toddler Style
Gratitude-Inducing Photojournalism
Gratitude-Inducing Photojournalism
Images of Heavy Pollution Evoke Appreciation for Cleanliness
50 Subculture Beauty Innovations
50 Subculture Beauty Innovations
From Freaky Tattooed Eyebrows to Helicopter Hair
Toxic Shock Apparel
Toxic Shock Apparel
Punk, Glam & Rockabilly Clashing Fashion
play_circle_filled Dancing on Heads
Dancing on Heads
The Chinese Acrobatic Ballet Performs Swan Lake In a New Way
Badass Ballerinas
Badass Ballerinas
Discover the Anything-But-Stuffy Realm of Alternative Ballet
play_circle_filled Urban Tightrope Bicycling
Urban Tightrope Bicycling
Danny MacAskill of Inspired Bicycles Shows Off His Skills
play_circle_filled Portraits of Swingers
Portraits of Swingers
Terry Rodgers' Artwork Celebrates Youth & Decadence
play_circle_filled Affectionate Euro Safety
Affectionate Euro Safety
Denmark Police, Bicyclists, Huggs and Helmets
Retro NY Gang Editorials
Retro NY Gang Editorials
'The United State' Throws Back to West Side Story
Hipster Photoblogs
Hipster Photoblogs
Global Blogs Document Underground Hotspots, Style & Nightlife
DIY Cyclist Trails
DIY Cyclist Trails
Bike 'Contrails' Mark Your Trail With Chalk To Bond Cyclists in Certain Areas
Pop Art Fall Fashion
Pop Art Fall Fashion
Blumarine Warhol-Inspired Pastel Brights
play_circle_filled Pop Art Plateware
Pop Art Plateware
Eat Off of Andy Warhol's Iconic Artwork
Retro Shoulder Art
Retro Shoulder Art
Andy Warhol Totes Let You Flaunt Your Flare For Pop Art
Hipster Cycling Fashion
Hipster Cycling Fashion
Pedaling Into The Urban Future In Eco Style
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Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
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Impersonating Royalty
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Neon Barbie Fashion
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Chic Punk Supermodels
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Gothic Couture
Jessica Stam Becomes ‘Magie Noir' in Numero 99
Steampunk Cover Shoots
Steampunk Cover Shoots
Nina Kate is Speculative for Bizarre Magazine
Cotton Candy Pink Hair
Cotton Candy Pink Hair
Natalia Vodianova Shows She Has Balls In This W Magazine Layout
Presidential Awareness Cycling
Presidential Awareness Cycling
Will Barack Obama Bike With Lance Armstrong For Cancer?
play_circle_filled Gang Shockumentaries
Gang Shockumentaries
'Crips and Bloods: Made in America' Details Los Angeles' Underworld
Portraits of Crack Addicts
Portraits of Crack Addicts
USER by Tony Fouhse Finds Compassion for the Fallen
Laser-Projected Bike Paths
Laser-Projected Bike Paths
The Light Lane Keeps Cyclists Safe
play_circle_filled Acrobatic Contemporary Dance
Acrobatic Contemporary Dance
Scott Wells' Powerful Performances Dazzle Bay Area Attendees
Iconic Polaroid Photography Exhibits
Iconic Polaroid Photography Exhibits
Andy Warhol Still-Life Retro Images
Gothic Masquerade Editorials
Gothic Masquerade Editorials
Metal Magazine's Masktastic Fashion Spread
play_circle_filled Jumping from Model to Actress
Jumping from Model to Actress
Agyness Deyn Stars in ‘Dance of the Golden Axe'
Stylish Icon Emulations
Stylish Icon Emulations
Agyness Deyn Channels Marilyn Monroe for Vogue
Union Jack Handbags
Union Jack Handbags
Agyness Deyn's Chanel Clutch
play_circle_filled Scientist Dance-Offs
Scientist Dance-Offs
'Dance Your PhD Contest'
Goth Meets Spring Glam
Goth Meets Spring Glam
Roberto Cavalli S/S ‘09
Falling Fashionably From Buildings
Falling Fashionably From Buildings
Agyness Deyn for Fall 2008 Pop Magazine
80s Rocker-Chic Couture
80s Rocker-Chic Couture
Agyness Deyn in French Vogue
33 Gothic Chic Designs
33 Gothic Chic Designs
Jumping Naked from Buildings
Jumping Naked from Buildings
Agyness Deyn for Pop Magazine
Rebel Supermodel Haircuts
Rebel Supermodel Haircuts
Agyness Deyn's "The Aggy"
Fashion Designers As Art Icons
Fashion Designers As Art Icons
Marc Jacobs as Andy Warhol for Interview Magazine
play_circle_filled Ballet Meets Kung Fu Stop Motion
Ballet Meets Kung Fu Stop Motion
Omadaka Kyoteizinc Techno Dance
Pop Art Perfume
Pop Art Perfume
Andy Warhol Silver Factory
play_circle_filled Like a Ski Lift for Cyclists
Like a Ski Lift for Cyclists
Trampe Bicycle Lift
Photojournalistic Realism
Photojournalistic Realism
Broadcasting Life's Most Intimate Moments
Cities Sue Gangs
Cities Sue Gangs
When Popping a Cap in Their Ass Doesn't Work Anymore
Warhol Watches
Warhol Watches