Airports offer lounges for niche needs and interests
Trend - As travel becomes increasingly personalized, some airports are creating unique lounges for visitors to enjoy. These spaces include lounges made specifically for teenagers and children, as well as ones designed specifically for sleep.
Insight - Travelling has become more inconvenient and expensive over time and this acts as a major deterrent for many consumers who would otherwise be interested in it. Businesses that prioritize customer experience at all levels of travel will have an advantage over those who don't in this space.
Insight - Travelling has become more inconvenient and expensive over time and this acts as a major deterrent for many consumers who would otherwise be interested in it. Businesses that prioritize customer experience at all levels of travel will have an advantage over those who don't in this space.
Workshop Question - How is your brand overcoming the pitfalls of its industry?
Trend Themes
1. Personalized Travel - As travel becomes personalized, creating unique lounges for visitors to enjoy based on their needs, interests or age groups is becoming more prevalent at airports.
2. Post-pandemic Customer Experience - Businesses that prioritize customer experience at all industries re-emerging from restrictions will have an advantage over those who don't in this space.
3. Space-conscious Design - Innovative designs that provide travelers with ways to keep all of their essentials stowed while also giving them a place to relax when in transit are becoming increasingly important for luggage and airport lounges.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trend of personalized travel and customer experience by creating unique experiences and amenities for travelers at airports.
2. Travel Technology - The travel technology industry can innovate by designing products that enhance the traveler experience at all levels of travel by providing more personalized and comfortable ways to relax during extended layovers.
3. Luggage Design - The luggage design industry can create innovative designs that offer more than just storage space by providing travelers with a place to relax when in transit.
