Digital assets can now be borrowed and rented by consumers
Trend - Brands in the NFT space are now creating rentable NFTs, or platforms that rent them. These services allow consumers to lend or lease their digital assets, usually avatars for games, and then have them returned.
Insight - The NFT space continues to rapidly diversify in its offerings, with brands and individuals alike trying to maintain the digital assets' relevance past a buzzy, trending topic. By creating different applications and uses for NFTs, brands are trying to ensure they remain valuable for the average consumer.
Insight - The NFT space continues to rapidly diversify in its offerings, with brands and individuals alike trying to maintain the digital assets' relevance past a buzzy, trending topic. By creating different applications and uses for NFTs, brands are trying to ensure they remain valuable for the average consumer.
Workshop Question - How is your brand ensuring that its more "trendy" pursuits have longevity?
Trend Themes
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NFT Renting — Brands are creating rentable NFTs, or platforms that rent them, diversifying in offerings to ensure NFTs remain valuable beyond a trending topic.
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Virtual Fashion — In the fight against fast fashion, brands are creating a foundation for consumers to buy or rent fashion items in the form of digital assets, satisfying the desire for uniqueness, exclusivity, and owning the latest fashion without the need for physical clothing.
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Decentralized Financial Services for Nfts — Decentralized protocols like Vera are enabling essential financial services for NFTs including renting, lending, and mortgages, providing non-custodial intermediation for digital assets.
Industry Implications
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Gaming — The trend of renting NFTs is particularly popular among gamers, who can lend or lease digital assets such as avatars for games, creating disruptive innovation opportunities around virtual fashion and accessories for gaming avatars.
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Art and Collectibles — The trend of NFT rental is also relevant in the art and collectibles industry, with reNFT introducing a protocol that enables peer-to-peer renting of ERC-721 non-fungible tokens (NFTs), creating a new market for collectors to generate interest with NFT rentals.
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Real Estate and Investment — The PARISQ IQ Protocol enables NFT land owners to receive a passive income without relinquishing ownership of their digital assets, while allowing game developers to attract more investors and create a renting pool for players to rent their virtual land, opening up opportunities for disruptive innovation in real estate and investment.
4 Featured, 35 Examples:
80,881 Total Clicks
Date Range:
Mar 21 — May 22
Trending:
Warm
Consumer Insight Topics:
