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Natural Preservative

Brands are betting on plant-based, natural preservatives for food & cosmetics

Trend - It has been historically difficult to find a natural preservative for food and cosmetic formulas that is of equal performance as synthetic ones. Researchers, however, are advancing in this field by introducing safe and effective natural and plant-based preservatives for market use.

Insight - Amid the movement for health and wellness, individuals are turning to naturality as a way to reduce their consumption of harmful chemicals and ingredients—found in products from skincare to food and beverage. In this space, many emphasize not only a "free-from" mentality but also a desire for quality and safety. This allows individuals to feel comfortable with their purchases by knowing what exactly goes in their body and gaining peace of mind that there will be no longterm consequences to their overall health.
Workshop Question - How can you appeal to consumers with the concept of naturality?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
24,310 Total Clicks
Date Range:
Jun 19 — Sep 20
Trending:
This Month and Average

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