Brands are betting on plant-based, natural preservatives for food & cosmetics
Trend - It has been historically difficult to find a natural preservative for food and cosmetic formulas that is of equal performance as synthetic ones. Researchers, however, are advancing in this field by introducing safe and effective natural and plant-based preservatives for market use.
Insight - Amid the movement for health and wellness, individuals are turning to naturality as a way to reduce their consumption of harmful chemicals and ingredients—found in products from skincare to food and beverage. In this space, many emphasize not only a "free-from" mentality but also a desire for quality and safety. This allows individuals to feel comfortable with their purchases by knowing what exactly goes in their body and gaining peace of mind that there will be no longterm consequences to their overall health.
Insight - Amid the movement for health and wellness, individuals are turning to naturality as a way to reduce their consumption of harmful chemicals and ingredients—found in products from skincare to food and beverage. In this space, many emphasize not only a "free-from" mentality but also a desire for quality and safety. This allows individuals to feel comfortable with their purchases by knowing what exactly goes in their body and gaining peace of mind that there will be no longterm consequences to their overall health.
Workshop Question - How can you appeal to consumers with the concept of naturality?
Trend Themes
1. Natural Preservatives - Demand for natural, plant-based preservatives in cosmetics and food increased due to health and wellness concerns.
2. Clean Beauty - Consumers are demanding skincare and makeup products with all-natural ingredients and without synthetic preservatives.
3. Cbd-powered Self-care - Natural and plant-based preservatives are becoming popular in CBD-powered pain relief lotions.
Industry Implications
1. Beauty Industry - Cosmetics manufacturers should incorporate clean beauty trends into their product offerings.
2. Food Industry - The food industry should research and invest in plant-based preservatives to meet the increasing demand for natural food additives.
3. CBD and Cannabis Industry - The CBD industry can benefit from incorporating natural, plant-based preservatives into their products to meet consumers' health and wellness concerns.
