Category
Lifestyle
Assisted Choices
Trend cluster
Category
Musical
Therapy
Music used for therapeutic purposes is focused in apps and instruments.
3.5
Trend score
Trend
What is the Musical Therapy trend?
Musical Therapy: The therapeutic benefits of listening to and playing music have long been known. These benefits are now being focused in the form of apps and instruments that are designed with purposes like enhancing concentration and meditation. Providing musical therapy in this intentional and convenient way seeks to alleviate stress for modern consumers.
Insight
The consumer insight behind the Musical Therapy trend
There are a handful of classic methods that consumers turn to when they are looking to relax and ease levels of tension. As users are already stressed when they seek out these products and services, it is extremely important to them for the experience to be well-curated and accessible on-demand. This allows users to feel fully supported and get the most out of each session, as these services are directed to their exact objectives.
Trend themes
Themes within the Musical Therapy trend
Three behaviours holding the trend together01
Music for Therapy
The therapeutic benefits of music is being focused in the form of apps and instruments for enhancing concentration and meditation.
02
Focus-Enhancing Music Apps
Apps like Brain.fm use AI to create music for the brain to amplify focus, enhance meditation and even initiate naps, paving way for a future of music as medicine.
03
Restful Child Meditations
Curated meditation session collections like Meditation Studio's 'Goodnight Kiddo' is bringing mindfulness practices to young children, promoting restful sleep for better health.
Industry implications
What the Musical Therapy trend means for industry
Where the trend changes the playbookFor
Mental Health
Music that eases stress and enhances focus can help individuals cope with mental health issues, prompting an opportunity for app and instrument developers.
For
Children's Products and Services
With an increasing focus on mindfulness for children, there is a growing demand for kid-friendly meditation practices and tools like the Bajinn instrument.
For
Subscription Services
With Wave's music-based meditation subscription service, there is room for businesses to innovate and offer unique experiences that help users tap into deep relaxation and calm.
Workshop question
In what way could your brand make an impact in the wellness space?
Trend signals
Trend signals for Musical Therapy
Trend score 3.5 out of 10, from popularity 67%, activity 29%, freshness 8%.
Popularity67%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Musical Therapy trend
4 featured examples from Aug 8, 2018 to Jul 17, 2019CategoryLifestyle
Music-Based Meditation Subscriptions
'Wave' Fuses Standard Meditation Practices with Technology
Disruptive Innovation Opportunity: Develop meditation apps that integrate music, guided meditations, and vibration techniques for a holistic meditation experience.
CategoryTech
Restful Child Meditations
Meditation Studio's 'Goodnight Kiddo' Collection Helps Kids Fall Asleep
Opportunity for health and wellness businesses to integrate child meditation practices into their services, helping kids improve their mental well-being.
CategoryTech
Focus-Enhancing Music Apps
Brain.fm App Crafts Music for the Brain to Initiate Any Mental State
Neuroscience-backed music can be used in new forms of therapy, which can be supplemented with existing mental health care services.
CategoryArt & Design
Mindfulness Musical Instruments
The Bajinn Creates Peace and Tranquility for Instant Stress Relief
Music industry players could explore the profitable opportunity of designing new product lines of musical tools that help people relax.
