Micro-algae is being leveraged as a healthy ingredient in wellness products
Trend - Microalgae, phytoplankton typically found in freshwater and marine systems, is a vital source of nutrients that is now being leveraged in various health and wellness products. The ingredient is filled with protein and is comprised of all 9 essential amino acids, supporting bodily functions.
Insight - Consumers who prioritize health and wellness now take an all-encompassing approach to their health thanks to a greater understanding that prevention is more effective than reactive care. As a result, many consumers are looking to integrate newly named "superfood" ingredients into their daily ritual so that it supports their ongoing lifestyle in a non-disruptive way.
Insight - Consumers who prioritize health and wellness now take an all-encompassing approach to their health thanks to a greater understanding that prevention is more effective than reactive care. As a result, many consumers are looking to integrate newly named "superfood" ingredients into their daily ritual so that it supports their ongoing lifestyle in a non-disruptive way.
Workshop Question - How is your brand prioritizing convenient preventative care?
Trend Themes
1. Microalgae Wellness - Consumers prioritize health and wellness by integrating 'superfood' ingredients like microalgae into their daily routine.
2. Healthy Supplement Subscriptions - Companies like Ritual and Boom Beauty Essence create personalized vitamin regimes that cater to specific needs of consumers based on age and time of day.
3. Beautifying Antioxidant Supplements - Supplement companies like Moon Juice offer products based on potent antioxidants, like microalgae-derived astaxanthin, that focus on promoting growth of collagen and providing protection from oxidative stress.
Industry Implications
1. Nutraceuticals - The trend towards microalgae wellness reflects the growing interest in utilizing natural, plant-based ingredients in nutraceuticals and supplements.
2. Food and Beverage - Companies like Well are disrupting the sugary cocktail industry by creating better-for-you alternatives with superfood-infused spiked lemonades.
3. Personal Care - Companies like Moon Juice and Boom Beauty Essence are disrupting the personal care industry by combining nutritional and skincare products into a single supplement.
