Bamboo is used as an ingredient in medicinal and health-focused products
Trend - The incorporation of bamboo into health-focused products like bandages and supplements showcases how brands are responding to consumers' changing purchase habits. This shift comes as the environmentally friendly and natural "wellness" movement is increasingly prioritized by modern consumers.
Insight - Within recent years consumers have become increasingly aware of functional ingredients in personal care, food, and beverage. The desire for such ingredients reflects the increased focus consumers are placing on their health and wellness. With such ingredients being incorporated into products consumers are already purchasing, consumers can access the benefits in a convenient and familiar format.
Insight - Within recent years consumers have become increasingly aware of functional ingredients in personal care, food, and beverage. The desire for such ingredients reflects the increased focus consumers are placing on their health and wellness. With such ingredients being incorporated into products consumers are already purchasing, consumers can access the benefits in a convenient and familiar format.
Workshop Question - How could your brand better prioritize sustainable ingredients or production?
Trend Themes
1. Bamboo as a Functional Ingredient - The incorporation of bamboo into health-focused products showcases how brands are responding to the wellness movement and consumers' desire for functional, natural ingredients.
2. Collagen Supplements for Health and Beauty - Companies like Vital Proteins and Garden of Life are expanding their collagen supplement lines to meet consumer demand for convenient, natural solutions to support everything from digestion and immune system function to glowing skin and healthy hair.
3. Natural and Sustainable Wound Care - PATCH's organic natural bandages are a next-generation solution for wound care that helps consumers reduce their footprint, offering a variety of solutions for every day protection, kids, soothing and detoxifying needs.
Industry Implications
1. Personal Care and Wellness - The desire for functional ingredients and natural, wellness-focused solutions is changing the personal care and wellness industries, with bamboo and collagen being key ingredients for innovation.
2. Supplements and Nutrition - As consumers increasingly seek out convenient and natural solutions to support their health, the supplements and nutrition industry is responding by expanding their offerings and incorporating ingredients like collagen and bamboo.
3. Sustainability and Eco-friendly Products - Companies like PATCH are disrupting the wound care industry by offering natural, biodegradable solutions that help consumers reduce their environmental impact and meet their sustainability goals.
4 Featured, 36 Examples:
55,664 Total Clicks
Date Range:
Jan 19 — Jul 19
Trending:
Mild
Consumer Insight Topics:
