Category
Lifestyle
Assisted Choices
Trend cluster
Category
Medicinal
Bamboo
Bamboo is used as an ingredient in medicinal and health-focused products.
3.1
Trend score
Trend
What is the Medicinal Bamboo trend?
Medicinal Bamboo: The incorporation of bamboo into health-focused products like bandages and supplements showcases how brands are responding to consumers' changing purchase habits. This shift comes as the environmentally friendly and natural "wellness" movement is increasingly prioritized by modern consumers.
Insight
The consumer insight behind the Medicinal Bamboo trend
Within recent years consumers have become increasingly aware of functional ingredients in personal care, food, and beverage. The desire for such ingredients reflects the increased focus consumers are placing on their health and wellness. With such ingredients being incorporated into products consumers are already purchasing, consumers can access the benefits in a convenient and familiar format.
Trend themes
Themes within the Medicinal Bamboo trend
Three behaviours holding the trend together01
Bamboo as a Functional Ingredient
The incorporation of bamboo into health-focused products showcases how brands are responding to the wellness movement and consumers' desire for functional, natural ingredients.
02
Collagen Supplements for Health and Beauty
Companies like Vital Proteins and Garden of Life are expanding their collagen supplement lines to meet consumer demand for convenient, natural solutions to support everything from digestion and immune system function to glowing skin and healthy hair.
03
Natural and Sustainable Wound Care
PATCH's organic natural bandages are a next-generation solution for wound care that helps consumers reduce their footprint, offering a variety of solutions for every day protection, kids, soothing and detoxifying needs.
Industry implications
What the Medicinal Bamboo trend means for industry
Where the trend changes the playbookFor
Personal Care and Wellness
The desire for functional ingredients and natural, wellness-focused solutions is changing the personal care and wellness industries, with bamboo and collagen being key ingredients for innovation.
For
Supplements and Nutrition
As consumers increasingly seek out convenient and natural solutions to support their health, the supplements and nutrition industry is responding by expanding their offerings and incorporating ingredients like collagen and bamboo.
For
Sustainability and Eco-friendly Products
Companies like PATCH are disrupting the wound care industry by offering natural, biodegradable solutions that help consumers reduce their environmental impact and meet their sustainability goals.
Workshop question
How could your brand better prioritize sustainable ingredients or production?
Trend signals
Trend signals for Medicinal Bamboo
Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 8%.
Popularity46%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Medicinal Bamboo trend
4 featured examples from Jan 14 to May 3, 2019CategoryEco
Compostable Bamboo Bandages
PATCH's Natural Bandages Feature Bamboo Fibre and Mineral Adhesive
The use of bamboo-based materials in PATCH's bandages suggests opportunities for green innovation in medical supply production.
CategoryLifestyle
Collagen-Enriched Creamers
Vital Proteins' Mocha Collagen Creamer Offers Beauty & Health Benefits
The health and wellness industry can capitalize on the growing demand for collagen-enhanced products, offering innovative creamers and supplements.
CategoryLifestyle
Nourishing Hair Growth Supplements
The Physician's Choice Hair Growth Formula Promotes Volume
The health and wellness industry can tap into the demand for dietary hair growth supplements by offering innovative products that nourish hair and promote volume.
CategoryLifestyle
Beautifying Collagen Supplements
Garden of Life's Collagen Beauty Line Supports Radiance
Innovating the dietary supplement industry by offering non-GMO, organic, and keto/paleo-friendly ingredients.
