Category
Lifestyle
Format Flexing
Trend cluster
Category
Luxe
Legumes
Pantry staples like legumes have been rebranded to appeal to Gen Z and Millennials.
4.0
Trend score
What's Happening
What is the Luxe Legumes trend?
Luxe Legumes: Legumes are experiencing a resurgence, shedding their pantry staple image for chic, snackable delights. Pastel cans and stylish packaging mark the trend, reflecting a shift in perception and market value.
Insight
The consumer insight behind the Luxe Legumes trend
In an era where aesthetics and convenience drive consumer choices, legumes are being elevated to appeal to a more upscale, health-conscious market. With increased time spent at home and inflation squeezing dining-out budgets, pantry items have become significant signalers of taste and lifestyle. This concept of affordable affluence resonates with millennials and Gen-Z alike, allowing them to indulge in well-branded, high-quality pantry items like tinned fish or gourmet legumes for a nicer dinner at home.
Trend themes
Themes within the Luxe Legumes trend
Three behaviours holding the trend together01
Aesthetic Shelf Appeal
Stylish packaging and visually appealing designs have transformed formerly mundane pantry items into sought-after lifestyle products.
02
Global Flavor Exploration
Culinary creations with international flavor profiles are captivating consumers seeking exotic tastes in everyday meals and snacks.
03
Convenient Healthy Alternatives
With increased demand for health-conscious options, innovations focusing on convenient, diet-friendly snacks are driving consumer interest.
Industry implications
What the Luxe Legumes trend means for industry
Where the trend changes the playbookFor
Packaged Foods
The packaged foods industry is seeing a renaissance as traditional staples are reimagined with innovative flavors and premium aesthetics.
For
Retail and Grocery
In the realm of retail and grocery, the rise of uniquely branded, premium pantry staples presents new competitive opportunities.
For
Specialty Snacking
The specialty snacking industry thrives on creating bold, flavorful alternatives to traditional snack options, driven by health and taste considerations.
Workshop question
How can our brand transform traditional, everyday products into chic, appealing items that resonate with younger, health-conscious consumers?
Trend signals
Trend signals for Luxe Legumes
Trend score 4.0 out of 10, from popularity 57%, activity 40%, freshness 24%.
Popularity57%
Activity40%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxe Legumes trend
6 featured examples from Sep 1, 2022 to Apr 3, 2024CategoryEco
QSR Organic Nut Pouches
Clif Family is Offering Two New Seasoned Nut Flavors In-Stores
Innovating product lines with organic and gourmet offerings to meet the growing demand for healthier, flavorful snacks.
CategoryLifestyle
Gourmet Canned Beans
Heyday Canning Co Reintroducing Classic Beans with Global Flavors
The food and beverage industry has the opportunity to enhance their canned food options
CategoryLifestyle
Plant-Based Extra-Seasoned Snacks
Hippeas Flavor Blast Come in Two Flavor Varieties
The snack food industry can explore the development of more plant-based snack products to cater to a growing consumer base.
CategoryLifestyle
Regenerative Food Product Launches
SIMPLi and Whole Foods Market Partnered on a New Initiative
The food and beverage industry can incorporate regenerative and sustainable practices into their supply chains and invest in unique, single-origin heirloom varieties to meet consu…
CategoryLifestyle
Spicy Edamame Bean Snacks
The Only Bean is Launching a New Wasabi Soy Sauce Snack
The Only Bean's new Wasabi Soy Sauce flavor introduces a bold and healthier alternative in the snack food industry.
CategoryLifestyle
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
The food and beverage industry can capitalize on the demand for convenient and diverse snack products like those offered by Chillo Foods.
