Marketers call on an adult sensibility to sell products to children
Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
12 Featured, 96 Examples:
2,731,441 Total Clicks
Apr 10 — Aug 10
Consumer Insight Topics: