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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Modern Kidvertising

Marketers call on an adult sensibility to sell products to children

Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 97 Examples:
2,643,854 Total Clicks
Date Range:
Apr 10 — Aug 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hipster Children's Fashion
Hipster Children's Fashion
'Finger in the Nose' Clothing Makes Kids More Stylish than Grown-Ups
Not only are the children in the 'Finger in the Nose' Clothing collection's lookbook beautiful, they are extremely well dressed. These adorable children are rocking the stylish hipster look like old… MORE
Fashionista Baby Diapers (UPDATE)
Fashionista Baby Diapers (UPDATE)
The Huggies Denim Diapers Commercial is Too Cute
Oh my god, someone please stop the cuteness: Trend Hunter recently featured this baby fashion statement by Huggies, but soon to be launched is the Huggies denim diaper commercial, and there is no resisting… MORE
Adult Toddler Denim Ads
Adult Toddler Denim Ads
Bellerose Childrenswear Ads Take Cues from Jeans Campaigns for Grown-Ups
The new ads for Bellerose Childrenswear are taking cues from adult denim ads, featuring the backs of topless boy models strutting their toddler bums. The ads are funny in a cute innocent way. The denim… MORE
Spacecraft Baby Chairs
Spacecraft Baby Chairs
The Futuristic MamaRoo Bouncer is a High-Tech Seat
Prepare your precious baby for the future with the MamaRoo Bouncer. An extremely high tech baby chair, it will instill tech-savvy skills at a young age -- you know what the say, the earlier the better.… MORE
Adorable Mini Couture
Adorable Mini Couture
Burberry Prorsum's Spring 2010 Looks Get Shrunk
The Burberry Prorsum's Spring 2010 looks from their runway must have gotten shrunk in the dryer. Popular pieces from the line have been adorably miniaturized. This is a Burberry first, as they have never… MORE
Touchscreens for Tots
Touchscreens for Tots
The Smart Pillow is an Efficient Learning Tool for Young Children
Park Jungsik and Kim Jong Deok have designed a learning tool, Smart Pillow, which offers an interactive and enjoyable learning experience for children. Contrary to traditional educational toys, the Smart… MORE
Whiz Kid Fashiontography
Whiz Kid Fashiontography
Stylish Kids Rock Super-Preppy Looks in Vogue Enfants Paris 2010
I don’t know what the people at Vogue headquarters are up to, but what they’re up to is nothing short of high-fashion awesomeness. In Vogue Enfants Paris 2010, these little kiddies worked the camera like… MORE
Colorful Kiddie Havens
Colorful Kiddie Havens
The Dearkids 2010 Collection Offers Creative Comfort for Children
To me, it's incredibly important to fill a child's life with brightness and color--especially in their place of sanctuary, which the Dearkids 2010 collection accomplishes beautifully. Offering a multitude… MORE
Luxury Italian Tricycles
Luxury Italian Tricycles
The Italtrike Oko Lets Children Have a Luxurious Ride
I can only imagine the children of Venice and Rome, cruising the piazzas on their Italtrike Oko. Everything a parent could ever want for a child is in this tricycle. The Italtrike Oko has a unique design,… MORE
Cavekid Advertising
Cavekid Advertising
The Calgary Zoo 'Go Back in Time' Campaign
Usually the funny and furry faces we see at the zoo belong to its animal inhabitants. But the Calgary Zoo 'Go Back in Time' ad campaign features some prehistoric patrons, who look like they should be on… MORE
Eco Pod Nurseries
Eco Pod Nurseries
Discovery Day Care Center Helps Kids Get Their Thumbs Green at an Early Age
They sure didn't have anything like the Discovery daycare center when I was a kid. This super-modern design, which is to be built in Dresden, Germany, features 13 egg-like classrooms with a public glassed-in… MORE
Designer Kiddie Slippers
Designer Kiddie Slippers
The Vivienne Westwood Anglomania for Mini Melissa are Too Cute
Get ready to die of sheer cuteness with the Vivienne Westwood Anglomania for Mini Melissa kids shoes. Melissa is a Brazilian company that makes extremely cute and quirky plastic shoes and when Vivienne… MORE

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