Marketers call on an adult sensibility to sell products to children
Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Trend Themes
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Adultification of Kidvertising — Marketers are appealing to adult interests in order to sell children's products.
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Kidult Fashion — The desire of 'hip' parents to dress their children as individualistic reflections of themselves.
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Innovative Children's Products — More companies are designing products for children that offer more 'adult' child products.
Industry Implications
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Kidswear Industry — Kidswear brands can take cues from adult fashion campaigns and create designs that offer adult-like options.
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Eco-friendly and Sustainable Industry — Companies can capitalize on the increasing demand for eco-conscious products by offering sustainable options for kid's products and services.
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Interactive Learning Industry — The advent of technologically advanced baby products and smart learning tools points to an opportunity for companies to develop more innovative educational tools for young children.
12 Featured, 96 Examples:
2,801,460 Total Clicks
Date Range:
Apr 10 — Aug 10
Trending:
Warm
Consumer Insight Topics:
