The Burberry Prorsum's Spring 2010 looks from their runway must have gotten shrunk in the dryer. Popular pieces from the line have been adorably miniaturized.
This is a Burberry first, as they have never taken fashion pieces straight off their runway and applied to their kid's wear. If you were a parent that wanted to dress your child in the best styles, it's now possible. Also, you can coordinate matching outfits with your toddler!
Implications - This ad campaign is adorable and if the set looks familiar to you, you're a keen observer. This is the same set used in the backdrop for Emma Watson's spring Burberry Prorsum shoot with her brother.
Key Themes Behind This Trend
- Miniaturized Couture
- The trend of miniaturizing high-end fashion pieces for children presents an opportunity for luxury brands to cater to stylish parents.
- Runway-to-kids-wear
- The practice of adapting runway fashion directly to children's clothing opens up a new market segment for fashion brands targeting parents.
- Matching Parent-child Outfits
- The growing demand for coordinated parent-child outfits creates a niche for brands to offer matching clothing options.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can explore the potential of miniaturizing their designs to offer fashionable clothing options for children.
- Children's Clothing
- The trend of runway-to-kids-wear presents opportunities for the children's clothing industry to expand their offerings with high-end fashion pieces.
- Family Fashion
- The increasing desire for matching parent-child outfits creates a market for brands in the family fashion industry to provide coordinated clothing options.
