Category
Lifestyle
Festive Fusions
Trend cluster
Category
Keto
Soda
Sodas and seltzers are made with low or alternative sugars.
6.6
Trend score
Trend
What is the Keto Soda trend?
Keto Soda: The low-carb keto diet is still popular, and now beverage brands that offer sodas and seltzers are adopting the diet into their product. Beverages with low or alternative sugars are becoming more common as seltzers continue their popularity.
Insight
The consumer insight behind the Keto Soda trend
When it comes to the food and beverage industry, consumers often have so many options that it can be challenging to narrow down their choices. For consumers who are looking to try new products, added benefits like nutritional ingredients or sustainability help make their decisions.
Trend themes
Themes within the Keto Soda trend
Three behaviours holding the trend together01
Low-Sugar or Alternative Sugar Beverages
As consumers become more health-conscious, low or alternative sugar beverages are becoming a trend in the beverage industry. An opportunity for businesses to create new beverages with natural and healthy sweeteners.
02
Keto-Friendly Beverages
The popularity of the Keto diet is driving the demand for keto-friendly beverages. Businesses can develop beverages that cater to this growing market by using ingredients that are low in carbs and high in fat.
03
CBD-Infused Beverages
CBD-infused beverages are gaining popularity as consumers seek out new ways to relax and unwind. Businesses can create relaxing beverages with the added benefits of CBD and other natural ingredients.
Industry implications
What the Keto Soda trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry as a whole can incorporate these trends by developing innovative beverages that cater to consumers' changing preferences and needs.
For
Health and Wellness Industry
The health and wellness industry can leverage these trends by incorporating them into their product offerings and marketing messages.
For
Packaging Industry
The packaging industry can capitalize on these trends by developing eco-friendly packaging that complements the natural and healthy ingredients in these beverages.
Workshop question
How could your brand add more value to its existing products?
Trend signals
Trend signals for Keto Soda
Trend score 6.6 out of 10, from popularity 83%, activity 79%, freshness 37%.
Popularity83%
Activity79%
Freshness37%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keto Soda trend
10 featured examples from Jun 3, 2021 to Mar 4, 2025CategoryLifestyle
Fruit-Themed Zero-Sugar Sodas
These New Fanta Zero Sugar Flavors Come in Three Options
The release of innovative sugar-free soda variants is poised to disrupt the beverage industry by catering to health-conscious consumers seeking flavorful options.
CategoryLifestyle
Nostalgic Sugar-Free Sodas
MUG Root Beer Zero Sugar Has a Caffeine-Free Formula
The beverage sector is embracing the demand for sugar-free options that evoke nostalgia and cater to dietary needs.
CategoryLifestyle
Sparkling Candy Beverages
Candy Can's Zero-Sugar Drinks Taste Like Bubble Gum & Cotton Candy
Candy Can's innovative approach to non-sugary candy-flavored beverages can spark product diversification in the beverage industry.
CategoryLifestyle
Low-Sugar Natural Sodas
Living Things Soda is High in Fiber and Gut-Friendly
Functional beverages that offer health benefits beyond hydration are attracting consumers looking for added nutritional value in their drinks.
CategoryLifestyle
Springtime Energy Drinks
Red Bull Spring Edition Grapefruit & Blossom is Subtly Floral & Herbal
The beverage industry can leverage seasonal launches to boost consumer interest and drive sales through unique flavored products that align with consumer trends.
CategoryLifestyle
Sugar-Free Flavored Sodas
Cove Soda Options Contain 1 Billion Probiotics for Gut Health
The integration of probiotics into soft drinks aligns with the expanding functional foods and beverages market aiming for added health benefits.
CategoryMarketing
Relaxing Sparkling CBD Seltzers
The Rhythm Dream CBD Seltzer Comes in Two Choices
CBD Seltzers have the potential to disrupt the alcoholic beverage market.
CategoryMarketing
Keto-Friendly Soda Ranges
Virgil’s Zero Sugar Craft SodasCome in Three Flavor Options
The beverage industry can explore zero sugar options with natural sweeteners to meet the growing demand for low-sugar, low-calorie beverages.
CategoryLifestyle
Zero-Sugar Iced Teas
Swoon's Peach Iced Tea is Sweetened with Monk Fruit & Melon
The beverage industry has an opportunity to develop innovative products and formulas to keep up with the growing trend of sugar-free beverages.
CategoryLifestyle
Low-Calorie Sugar-Free Cocktails
VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors
Manufacturers can leverage health-conscious trends by launching new low-calorie, sugar-free alcoholic beverages.
