Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dessert
Nostalgia
Childhood treats are added to sophisticated adult snacks for nostalgic allure.
1.6
Trend score
Trend
What is the Dessert Nostalgia trend?
Dessert Nostalgia: Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine.
Trend themes
Themes within the Dessert Nostalgia trend
Three behaviours holding the trend together01
Nostalgic Flavors
Consumer's demand for childhood flavors especially in adult snacks opens up opportunities for restaurants and packaged food industries to create revamps on classic recipes to cater to consumers desire for nostalgia.
02
Texture Innovation
Incorporating fun and exciting textures into traditional dishes is a trend for food and beverage industries to catch up as this can create innovative ideas to attract consumers to their products.
03
Edible Experiences
Pop Rocks candy is being used as a way to add a fun and interactive experience to culinary creations and this trend creates opportunities for businesses to incorporate different unique edible experiences that cater to their customers.
Industry implications
What the Dessert Nostalgia trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry will have opportunities to innovate on their products by adding different flavors and textures that can capture the nostalgia and personalized edible experiences in the market.
For
Hospitality
Hotels, restaurants, and bars can add exciting and interesting edible experiences as part of their selling points to attract consumers to their establishments.
For
Entertainment
The entertainment industry can take advantage of Pop Rocks and other interactive trends to add value to their events and create interactive and fun crowd-pleasing experiences for attendees.
Trend signals
Trend signals for Dessert Nostalgia
Trend score 1.6 out of 10, from popularity 19%, activity 21%, freshness 8%.
Popularity19%
Activity21%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dessert Nostalgia trend
4 featured examples from Jun 9 to Jul 28, 2014CategoryLifestyle
Explosive Candy Truffles
Blogger HowSweetEats Infuses Pop Rocks into Chocolate Truffles
Pop Rocks-infused desserts can attract adventurous consumers and differentiate confectionery brands in a competitive market.
CategoryLifestyle
Patriotic Popping Shots
These Pop Rock Jell-O Fourth of July Drinks are Festively Delicious
The food and beverage industry can explore the incorporation of pop rocks and creative holiday-themed offerings to attract a wider consumer base.
CategoryLifestyle
Campfire Confectionary Hybrids
Food Beast Created Donut S'mores for National Donut Day 2014
Bakeries can create their own hybrid treats by experimenting with traditional ingredients and combining them in unexpected ways to offer their customers unique and memorable treat…
CategoryLifestyle
Popping Candy Cocktails
This Pop Rocks Margarita Recipe Will Have Your Mouth Exploding with Flavor
The food and beverage industry can explore new opportunities by incorporating unconventional candy ingredients into their products.
