National Donut Day 2014 arrived in the US and while coffee and donut shops are offering up some sweet deals -- literally -- you can make a hybrid donut that probably exceeds anything they have to offer. This momentous donut treat infuses the classic donut of your choice with the iconic s'more campfire treat.
Dubbed the Donut S’more, the treat was created by the people behind the popular food blog Food Beast in a large batch so you can share -- or not share -- with all your friends.
The recipe can create a dozen s'mores. All you need is 12 mini donuts (they used cinnamon, but you can use whatever flavor you prefer) and the classic internal ingredients of a s'more: marshmallows and chocolate. Basically, the donuts replace the graham crackers, but for perfect toasting instructions see the full recipe here.
Why This Trend Is Growing
- Hybrid Treats
- Food companies can innovate by creating and combining two traditionally separate treats into one hybrid treat to generate buzz and attract new customers.
- S'mores Variations
- Food companies can further disrupt the sweets industry by combining s'mores with unexpected treats, such as ice cream or other snacks, to create unique and tasty treats that consumers may not have tried before.
- Interactive Recipes
- Food blogs and social media influencers can boost engagement by creating interactive recipe videos and step-by-step tutorials that allow viewers to follow along and try making these hybrid treats themselves.
Industries Being Reshaped
- Bakery
- Bakeries can create their own hybrid treats by experimenting with traditional ingredients and combining them in unexpected ways to offer their customers unique and memorable treats.
- Confectionery
- Confectionery companies can branch out and develop new s'mores-inspired treats to appeal to consumers looking for new and creative versions of the classic campfire dessert.
- Food Blogging
- Food bloggers and influencers can capitalize on the popularity of hybrid treats by creating their own unique recipe variations and sharing them with their followers to increase engagement and build their online presence.
