The school yard becomes a source of nostalgic stimulation
Implications - There is no question that nostalgia in marketing can evoke powerful emotions among consumers. In addition to referencing past decades and giving products and services a retro spin, brands are going further back in time, using the compelling childhood symbol of the playground to appeal to consumer sentiment.
Trend Themes
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Nostalgia Marketing — Brands are using past decades and childhood symbols to appeal to consumer sentiment.
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Technological Integration Into Playgrounds — New technology, such as the Smartground by Tamer Nakisci, is being incorporated into playgrounds to appeal to children's interests.
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Adult Playground Inspiration — Designers are creating furniture and architecture inspired by childhood playgrounds to appeal to older people who want to feel young at heart.
Industry Implications
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Toy and Game Industry — Trends in nostalgic marketing and technological integration into playgrounds can offer new opportunities for toy and game producers to tap into in order to stay relevant.
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Architecture and Design Industry — Designers can find new opportunities by creating adult versions of playground-inspired furniture and architecture.
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Home Decor Industry — Rugs inspired by childhood games, such as the Hopscotch Rug by A/R Studio, can be marketed to appeal to adults looking for unique and playful home decor options.
12 Featured, 64 Examples:
2,338,396 Total Clicks
Date Range:
Jan 09 — Mar 10
Trending:
Warm
Consumer Insight Topics:
